Milet

Milet — pop artist from JP.

Singer-songwriter milet, originally from Tokyo and influenced by her youth spent in Canada, debuted in 2019 with her distinct blend of Japanese and English…

Influence: 64.79% Fanbase: 52.22% Trending: 71.07% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Paul Smith • 16.68% • Very Strong

As of 2025-09-08

1,764,179

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:45 UTC

Genres

popj-poppopasian pop

Biography

Singer-songwriter milet, originally from Tokyo and influenced by her youth spent in Canada, debuted in 2019 with her distinct blend of Japanese and English music, highlighted by her husky vocals. Collaborating with Toru from ONE OK ROCK on her debut song "inside you," which topped music charts across various platforms, milet quickly rose to prominence in the Japanese music scene. She continued to gain recognition with appearances on popular shows and even performed at the 2020 Summer Olympics closing ceremony. Her music also found success in the anime world, contributing theme songs for Demon Slayer: Kimetsu no Yaiba – Swordsmith Village Arc.

With a string of successful EPs and albums under her belt, milet's career continues to soar, with a growing fan base and a promising future ahead. Her music resonates with a global audience, showcasing her versatility and artistry as a singer-songwriter.

Top Brand Affinities

Report Date: 2025-09-08

Milet engages 18-24 & 25-34 audiences with repeatable results in JAPAN, TAIWAN, INDONESIA. The fan base skews heavily male (72%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (61,384 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Paul Smith, Square Enix, Gundam, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Milet score 1.40% — Moderate bucket.

Brand: Paul SmithBrand: Square EnixBrand: Gundam

Followers:1,764,179

Engagements:24,710

Rate:1.4%

Posts:1,291

Avg Likes:24,480

Avg Comments:140

Avg Views:76,484

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,764,179 · Engagements 24,710 · Rate 1.4% Posts 1,291 · Views 76,484 · Avg Likes 24,480 · Avg Comments 140 · Avg Views 76,484	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 30% 13-17: 7% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (30%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	JAPAN (29%) TAIWAN (14%) INDONESIA (14%) MEXICO (7%) UNITED STATES (7%)	Top regions: JAPAN (29%), TAIWAN (14%), INDONESIA (14%)
Platform Engagement	Instagram: 20,240 avg likes/post · Tiktok: 15,100 avg views/post · Youtube: 61,384 avg views/post	Best reach: Youtube 61,384 avg views; best engagement: Instagram 20,240 avg likes

Top Brand Affinities

Paul Smith

Score: 16.68

Square Enix

Score: 9.45

Gundam

Score: 9.27

Vivienne Westwood

Score: 8.94

Bose

Score: 7.73

UNIQLO

Score: 6.92

Shake Shack

Score: 6.67

Dr. Martens

Score: 6.52

Maison Margiela

Score: 6.34

Snoopy And The Peanuts Gang

Score: 5.86

Summit Entertainment

Score: 5.76

The North Face

Score: 5.50

Brand	Category	Score
Paul Smith		16.68
Square Enix		9.45
Gundam		9.27
Vivienne Westwood		8.94
Bose		7.73
UNIQLO		6.92
Shake Shack		6.67
Dr. Martens		6.52
Maison Margiela		6.34
Snoopy And The Peanuts Gang		5.86
Summit Entertainment		5.76
The North Face		5.50
Dota 2		5.48
Panasonic		5.45
Final Fantasy		5.17
Bandai Namco		5.01
Leica		4.62
Olympus		4.54
Stüssy		4.41
Daniel Wellington		3.99
GAP		3.65
New Balance		3.46
Hermès		3.36
Supreme		3.23
G-shock		3.06
Fujifilm		3.05
Converse		3.01
Monster Beverage		2.91
Costco		2.90
IKEA		2.88
ASICS		2.87
Pokemon		2.68
Marc Jacobs		2.50
League of Legends		2.48
Vans		2.44
KFC		2.34
Sony		2.31
Tiffany		2.30
Chanel		2.00
Yves Saint Laurent		1.95
Christian Dior		1.95
Lush		1.90
Scion		1.89
Starbucks		1.83
Pokemon Go		1.82
Kodak		1.79
Polo Ralph Lauren		1.78
Reebok		1.71
Star Wars		1.66
Transformers		1.60