Mild High Club

Mild High Club — rock artist from US.

Mild High Club, led by Alex Brettin, is a solo project and live band based in Los Angeles. Influenced by AOR and jazz, Brettin began creating music for the…

Influence: 60.93% Fanbase: 48.02% Trending: 67.38% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 38.09% • Very Strong

As of 2025-09-11

96,260

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-27 13:54:09 UTC

Genres

rockneo-psychedelicindie garage rockrockpsychedelic rockalternativealternative

Biography

Mild High Club, led by Alex Brettin, is a solo project and live band based in Los Angeles. Influenced by AOR and jazz, Brettin began creating music for the project in 2012, using a variety of instruments and recording equipment while traveling between Chicago, Baltimore, and Los Angeles. The band released their debut album, "Timeline," on Stones Throw in 2015, followed by the more ambitious "Skiptracing" in 2016 which features the certified-Gold single "Homage." Collaborations with King Gizzard & the Lizard Wizard and the release of their latest album, "Going Going Gone," on Stones Throw in 2021 have solidified Mild High Club's presence in the music scene, with performances at festivals like Coachella and Tropicalia showcasing their popularity worldwide.

Top Brand Affinities

Report Date: 2025-09-11

Mild High Club indexes high with fans in the 18-24 range in UNITED STATES, INDONESIA, MEXICO. The skew is heavily male (56%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 160 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward MOOG, Ableton, Mixcloud, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mild High Club when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mild High Club score 0.01% — Low bucket.

Brand: MOOGBrand: AbletonBrand: Mixcloud

Followers:96,260

Engagements:12

Rate:0.0%

Posts:53

Avg Likes:10

Avg Comments:2

Avg Views:160

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 96,260 · Engagements 12 · Rate 0.0% Posts 53 · Views 160 · Avg Likes 10 · Avg Comments 2 · Avg Views 160	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 26% 13-17: 10% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (26%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (31%) INDONESIA (10%) MEXICO (8%) BRAZIL (6%) SOUTH KOREA (3%)	Top regions: UNITED STATES (31%), INDONESIA (10%), MEXICO (8%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 160 avg views/post	Best reach: Youtube 160 avg views; best engagement: Youtube 10 avg likes

Top Brand Affinities

MOOG

Score: 38.09

Ableton

Score: 16.63

Mixcloud

Score: 12.72

Akai

Score: 11.98

SoundCloud

Score: 9.19

Lollapalooza

Score: 8.81

Glossier

Score: 7.79

Spotify Music

Score: 7.56

Kodak

Score: 7.02

Coachella

Score: 5.62

Polaroid

Score: 4.25

Fujifilm

Score: 4.12

Brand	Category	Score
MOOG		38.09
Ableton		16.63
Mixcloud		12.72
Akai		11.98
SoundCloud		9.19
Lollapalooza		8.81
Glossier		7.79
Spotify Music		7.56
Kodak		7.02
Coachella		5.62
Polaroid		4.25
Fujifilm		4.12
Beats Electronics		3.82
Carhartt		3.39
Stüssy		3.33
Leica		3.04
Dr. Martens		2.99
Urban Outfitters		2.98
Columbia Pictures		2.85
Nickelodeon		2.71
Tinder		2.63
Sprite		2.63
MTV		2.61
Paramount Pictures		2.46
Emporium		2.45
Nintendo		2.36
Budweiser		2.28
Showtime		2.13
Pepsi		2.05
Adobe		1.99
Sunnies Studios		1.97
Chrysler		1.87
Airbnb		1.85
Warner Bros		1.76
Supreme		1.62
Jaguar		1.60
Vans		1.57
Cadillac		1.42
Star Wars		1.41
Walmart		1.41
Converse		1.39
Guinness		1.39
New Balance		1.31
Lush		1.30
Yamaha		1.29
WWE		1.24
Chipotle Mexican Grill		1.24
Bellagio		1.16
The Olympic Games		1.16
Paypal		1.15