MILCK

MILCK — pop artist from US.

MILCK, also known as Connie K. Lim, is a musician who believes in the power of music and storytelling for healing and connection. Her viral anthem “Quiet”…

Influence: 51.61% Fanbase: 23.54% Trending: 65.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Lionsgate • 20.86% • Very Strong

As of 2025-09-09

151,420

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:06 UTC

Genres

poppopla popindie popalternativealternative

Biography

MILCK, also known as Connie K. Lim, is a musician who believes in the power of music and storytelling for healing and connection. Her viral anthem “Quiet” became a global women’s rights rallying cry, blending pop, soul, and alternative genres with empowering lyrics. Collaborating with artists like John Legend and Natasha Bedingfield, she creates songs of hope and resilience celebrated by Oprah and Kelly Clarkson.

Beyond music, MILCK is expanding into theater and storytelling mentorship, with upcoming projects like developing the music for The Family Album at La Jolla Playhouse. She also partners with UN Girl Up’s girl leaders to create tools for using storytelling and art for social change.

Top Brand Affinities

Report Date: 2025-09-09

MILCK performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. Audience composition is heavily female (66%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 1,015 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Lionsgate, Schwartz's, Amazon Music, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, MILCK is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MILCK score 1.04% — Moderate bucket.

Brand: LionsgateBrand: Schwartz'sBrand: Amazon Music

Followers:151,420

Engagements:1,574

Rate:1.0%

Posts:1,440

Avg Likes:1,570

Avg Comments:26

Avg Views:1,015

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 151,420 · Engagements 1,574 · Rate 1.0% Posts 1,440 · Views 1,015 · Avg Likes 1,570 · Avg Comments 26 · Avg Views 1,015	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 32% 35-44: 11% 45-64: 8%	Largest: 18-24 (45%); next: 25-34 (32%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (44%) UNITED KINGDOM (5%) BRAZIL (4%) CANADA (4%) GERMANY (3%)	Top regions: UNITED STATES (44%), UNITED KINGDOM (5%), BRAZIL (4%)
Platform Engagement	Instagram: 1,525 avg likes/post · Youtube: 1,015 avg views/post	Best reach: Youtube 1,015 avg views; best engagement: Instagram 1,525 avg likes

Top Brand Affinities

Lionsgate

Score: 20.86

Schwartz's

Score: 12.06

Amazon Music

Score: 12.03

HBO Max

Score: 11.77

Pro Tools

Score: 8.82

Barbie

Score: 7.68

iHeartRadio Music Awards

Score: 7.67

Free People

Score: 7.62

J.Crew

Score: 7.38

TOMS

Score: 7.28

Anthropologie

Score: 7.16

Delta

Score: 7.04

Brand	Category	Score
Lionsgate		20.86
Schwartz's		12.06
Amazon Music		12.03
HBO Max		11.77
Pro Tools		8.82
Barbie		7.68
iHeartRadio Music Awards		7.67
Free People		7.62
J.Crew		7.38
TOMS		7.28
Anthropologie		7.16
Delta		7.04
Kickstarter		6.78
NBC		6.74
CNN		6.35
Coachella		5.76
Paramount Pictures		5.64
Lululemon Athletica		5.48
Verizon		5.36
Pacific Northwest Wonderland		5.22
NORDSTROM		5.18
Target		5.16
Mulberry		5.07
Ableton		4.94
Airbnb		4.60
The Home Depot		4.51
Spotify Music		4.48
Pfizer		4.47
MTV		4.46
Summit Entertainment		4.18
Showtime		4.07
OLD NAVY		3.81
Lollapalooza		3.74
Bethesda Softworks		3.53
The Olympic Games		3.27
Columbia Pictures		3.26
Geocaching		3.11
Skoda		3.08
Costco		2.94
Amazon		2.93
ESPN		2.84
Vogue		2.79
Sunnies Studios		2.79
Walmart		2.67
SoundCloud		2.66
Netflix		2.64
Pixar		2.56
Dr. Martens		2.55
Polaroid		2.53
Kodak		2.50