Milano

Milano — hip-hop & rap artist from DE.

Milano, a French singer and rapper, known by his pseudonym "C'est Milano" or his artist name "MILANO," arrived in Germany in 2019. Growing up in impoverished…

Influence: 52.80% Fanbase: 34.96% Trending: 61.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

1,526,000

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 06:29:36 UTC

Genres

hip-hop & raphip-hop/rapgerman hip hophip hoptraptrap/future basselectronicdanceelectroniceuropeandisco polo

Biography

Milano, a French singer and rapper, known by his pseudonym "C'est Milano" or his artist name "MILANO," arrived in Germany in 2019. Growing up in impoverished circumstances in France, Milano developed a passion for music early on, learning saxophone and piano and drawing influence from soul, jazz, and R&B. Discovering French hip-hop at age 11, he began rapping. Despite moving to Germany to live with his father, Milano initially struggled with the language, spending his early months in Dortmund alone in his room. Through Instagram, he started experimenting with rap in French.

Milano, recognized for his music in both French and German, has a long-standing nickname he acquired in childhood. His musical journey began with instruments and genres like soul and jazz before delving into French hip-hop and rap. Transitioning to Germany in 2019, Milano faced language barriers but persevered through social media platforms, starting his rap career in French via Instagram.

Top Brand Affinities

Report Date: 2025-09-08

Milano commands interest from 18-24 & 25-34 audiences in GERMANY, AUSTRIA, SWITZERLAND. With a female-leaning (52%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (494,200 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Milano score 4.23% — Very Strong bucket.

Followers:1,526,000

Engagements:64,568

Rate:4.2%

Posts:2,190

Avg Likes:57,013

Avg Comments:552

Avg Views:516,913

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,526,000 · Engagements 64,568 · Rate 4.2% Posts 2,190 · Views 516,913 · Avg Likes 57,013 · Avg Comments 552 · Avg Views 516,913	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 9% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	GERMANY (76%) AUSTRIA (7%) SWITZERLAND (2%) FRANCE (2%) UNITED STATES (2%)	Top regions: GERMANY (76%), AUSTRIA (7%), SWITZERLAND (2%)
Platform Engagement	Tiktok: 494,200 avg views/post · Youtube: 22,713 avg views/post	Best reach: Tiktok 494,200 avg views; best engagement: Tiktok 55,800 avg likes