Sir Michael Rocks

Sir Michael Rocks — r&b, funk & soul artist from US.

Sir Michael Rocks has been a cultural trendsetter over the past decade, making a significant impact on both fashion and music. From his time with The Cool Kids…

Influence: 55.53% Fanbase: 32.26% Trending: 67.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Outfitgrid • 26.54% • Very Strong

As of 2025-09-10

164,535

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:15:12 UTC

Genres

r&b, funk & soulsoul flowhip-hop & raphip-hop/rapunderground hip hopalternative hip hop

Biography

Sir Michael Rocks has been a cultural trendsetter over the past decade, making a significant impact on both fashion and music. From his time with The Cool Kids to his solo work, he continues to push boundaries and influence the sounds of popular music. Fans can anticipate his next solo project while celebrating The Cool Kids' festival tour, knowing that Sir Mike is constantly innovating and setting new standards in the industry. As he reshapes the landscape of hip-hop and pop culture, his influence is undeniable, with his "Banco" and "Poplair" series serving as blueprints for others to follow. Embrace the chaos of his creative evolution.

Top Brand Affinities

Report Date: 2025-09-10

Sir Michael Rocks stands out with 18-24 & 25-34 audiences across UNITED STATES, CANADA, UNITED KINGDOM. The profile is heavily male (86%), and content lands hardest on Tiktok, where posts average 1,269 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Outfitgrid, Live Nation, Spinrilla, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sir Michael Rocks a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sir Michael Rocks score 0.86% — Low bucket.

Brand: OutfitgridBrand: Live NationBrand: Spinrilla

Followers:164,535

Engagements:1,407

Rate:0.9%

Posts:2,828

Avg Likes:1,399

Avg Comments:74

Avg Views:1,702

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 164,535 · Engagements 1,407 · Rate 0.9% Posts 2,828 · Views 1,702 · Avg Likes 1,399 · Avg Comments 74 · Avg Views 1,702	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 40% 35-44: 6% 13-17: 4%	Largest: 18-24 (50%); next: 25-34 (40%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (73%) CANADA (4%) UNITED KINGDOM (2%) BRAZIL (2%) FRANCE (2%)	Top regions: UNITED STATES (73%), CANADA (4%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 1,350 avg likes/post · Tiktok: 1,269 avg views/post · Youtube: 433 avg views/post	Best reach: Tiktok 1,269 avg views; best engagement: Instagram 1,350 avg likes

Top Brand Affinities

Outfitgrid

Score: 26.54

Live Nation

Score: 24.46

Spinrilla

Score: 24.01

WNBA

Score: 19.38

Palm Angels

Score: 17.72

Zumiez

Score: 16.42

Akai

Score: 14.66

Sneaker News

Score: 13.64

New Era

Score: 13.63

True Religion

Score: 13.11

Foot Locker

Score: 12.44

Stüssy

Score: 12.42

Brand	Category	Score
Outfitgrid		26.54
Live Nation		24.46
Spinrilla		24.01
WNBA		19.38
Palm Angels		17.72
Zumiez		16.42
Akai		14.66
Sneaker News		13.64
New Era		13.63
True Religion		13.11
Foot Locker		12.44
Stüssy		12.42
Mixcloud		12.06
Nice Kicks		12.01
Marni		11.95
A.P.C.		11.55
SoundCloud		11.19
Tekken		11.13
Sole Collector		11.12
Amazon Music		10.95
Alexander Wang		10.25
Sneakerhead		9.36
Ableton		9.19
Pro Tools		9.17
Acne Studios		8.90
Capcom		8.85
Hennessy		8.71
Supreme		8.60
Champion		7.92
Carhartt		7.91
Vivienne Westwood		7.45
Stone Island		7.28
Beats Electronics		7.21
Kickstagram		6.97
Coach		6.79
iHeartRadio Music Awards		6.77
Sega		6.73
Kodak		6.60
Steve Madden		6.34
Power Rangers		6.31
Polo Ralph Lauren		6.12
Maison Margiela		6.00
Los Angeles Lakers		5.98
ESPN		5.97
NBA		5.76
Moncler		5.71
Alexander McQueen		5.63
Pioneer		5.62
Moët & Chandon		5.54
Verizon		5.51