Mike WiLL Made-It Brand Affinity ranks highest Spinrilla at 35.31% . Very Strong. Score DMDB 66.71% | Fanbase 59.63%

Mike WiLL Made-It — hip-hop & rap artist from US.

Producer Mike WiLL Made-It has been a prominent figure in Atlanta's rap scene since the early 2010s. Starting his career with Gucci Mane, he has become known…

Mike WiLL Made-It

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbe-bde6-8850-bd6e-a0369fe50396

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Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapatl hip hophip-hop/rapunderground hip hopcontemporary hip hop

Influential: 66.71% Fanbase: 59.63% Trending: 70.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 35.31% • Very Strong

As of 2025-09-09

4,693,111

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.71% | Fanbase 59.63% | Trending 70.25% | CAREER STAGE: MAINSTREAM

Biography

Producer Mike WiLL Made-It has been a prominent figure in Atlanta's rap scene since the early 2010s. Starting his career with Gucci Mane, he has become known for his impactful productions across hip-hop, R&B, and pop genres. With a string of hits, including collaborations with artists like Kanye West, Lil Wayne, and Beyoncé, Mike WiLL Made-It has consistently delivered chart-topping tracks and successful collaborative projects, such as Ransom 2 and Creed II: The Album.

Born and raised in Marietta, Georgia, Mike WiLL Made-It, also known as Michael Len Williams II, was surrounded by music from a young age. His early success came from producing tracks for Gucci Mane and landing hits like "Tupac Back." Over the years, he has garnered critical acclaim and commercial success, earning accolades for his production work and releasing his debut solo album, Ransom 2. With his sophomore album, Michael, set for release in 2023, Mike WiLL Made-It continues to make an impact in the music industry.

Report Date: 2025-09-09

Mike WiLL Made-It stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. The profile is heavily male (60%), and content lands hardest on Tiktok, where posts average 22,400 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Spinrilla, Warner Music, True Religion, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mike WiLL Made-It a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mike WiLL Made-It score 0.02% — Low bucket.

Brand: SpinrillaBrand: Warner MusicBrand: True Religion

Followers:4,693,111

Engagements:709

Rate:0.0%

Posts:92

Avg Likes:613

Avg Comments:267

Avg Views:26,110

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,693,111 · Engagements 709 · Rate 0.0% Posts 92 · Views 26,110 · Avg Likes 613 · Avg Comments 267 · Avg Views 26,110	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 28% 13-17: 7% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (31%) BRAZIL (7%) INDIA (4%) SOUTH AFRICA (3%) FRANCE (3%)	Top regions: UNITED STATES (31%), BRAZIL (7%), INDIA (4%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 22,400 avg views/post · Youtube: 3,710 avg views/post	Best reach: Tiktok 22,400 avg views; best engagement: Tiktok 505 avg likes

Top Brand Affinities

Spinrilla

Score: 35.31

Warner Music

Score: 26.57

True Religion

Score: 23.94

Live Nation

Score: 20.98

Pro Tools

Score: 19.47

Palm Angels

Score: 18.09

New Era

Score: 15.24

Akai

Score: 12.07

Maybach

Score: 11.55

Ableton

Score: 10.60

Champion

Score: 10.40

Marni

Score: 10.39

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Top Brand Affinities

Brand	Category	Score
Spinrilla		35.31
Warner Music		26.57
True Religion		23.94
Live Nation		20.98
Pro Tools		19.47
Palm Angels		18.09
New Era		15.24
Akai		12.07
Maybach		11.55
Ableton		10.60
Champion		10.40
Marni		10.39
Amazon Music		9.66
SoundCloud		9.38
Beats Electronics		9.01
Maison Margiela		8.70
Philips		7.81
Kappa		7.38
Foot Locker		7.22
Hennessy		6.62
iHeartRadio Music Awards		6.61
Pioneer		5.79
MTV		5.19
Nice Kicks		5.16
Kodak		5.13
Carhartt		5.07
Steve Madden		4.48
Kickstagram		4.47
Sneakerhead		4.45
Ferragamo		4.42
Alexander McQueen		4.41
Los Angeles Lakers		4.36
Urban Outfitters		4.28
ESPN		4.13
NBA		4.10
FashionNova		3.99
Moncler		3.88
Supreme		3.85
Spotify Music		3.73
Timberland		3.72
Christian Louboutin		3.32
NFL		3.30
Versace		3.22
NBC		3.19
Polo Ralph Lauren		3.14
Fenty beauty		3.10
BALMAIN		3.08
GAP		3.00
Fila		2.98
New Balance		2.93