Mike Sherm
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,586,793
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:38:05 UTC
Genres
Biography
As music continues to evolve and adapt to the changing times, its influence remains undeniable. Artists push boundaries, challenge norms, and pave the way for new sounds and genres to emerge. Through innovation and collaboration, the music industry thrives, offering a diverse array of voices and perspectives to listeners worldwide. Whether through streaming platforms, live performances, or intimate gatherings, music remains a constant force that shapes our experiences, memories, and emotions, making it an essential part of the human experience.
Mike Sherm builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, INDONESIA, THAILAND. With a heavily male (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (227,400 avg views per post), while Instagram provides social proof in comments and saves. Affinities with True Religion, Zumiez, Brandy Melville point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,586,793 · Engagements 25,735 · Rate 1.6% Posts 2,207 · Views 283,500 · Avg Likes 24,311 · Avg Comments 327 · Avg Views 283,500 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 27% 13-17: 9% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (27%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (90%) INDONESIA (6%) THAILAND (3%) RUSSIA (3%) CAMBODIA (3%) |
Top regions: UNITED STATES (90%), INDONESIA (6%), THAILAND (3%) |
| Platform Engagement | Instagram: 11,391 avg likes/post · Tiktok: 227,400 avg views/post · Youtube: 56,100 avg views/post | Best reach: Tiktok 227,400 avg views; best engagement: Instagram 11,391 avg likes |
Top Brand Affinities
True Religion
Zumiez
Brandy Melville
Champion
New Era
Benihana
Wingstop
Andis
Hennessy
SoundCloud
Amazon Music
Barber Shop Connect
| Brand | Category | Score |
|---|---|---|
| True Religion | 32.26 | |
| Zumiez | 17.62 | |
| Brandy Melville | 17.57 | |
| Champion | 14.04 | |
| New Era | 12.33 | |
| Benihana | 11.12 | |
| Wingstop | 11.11 | |
| Andis | 10.85 | |
| Hennessy | 10.24 | |
| SoundCloud | 8.85 | |
| Amazon Music | 8.01 | |
| Barber Shop Connect | 7.96 | |
| FashionNova | 7.93 | |
| Kappa | 7.56 | |
| Steve Madden | 7.45 | |
| BaByliss | 6.59 | |
| Stone Island | 6.59 | |
| Infiniti | 6.47 | |
| Pontiac | 5.93 | |
| Kodak | 5.79 | |
| Acura | 5.48 | |
| ESPN | 4.97 | |
| Los Angeles Lakers | 4.76 | |
| Coach | 4.41 | |
| UGG | 4.12 | |
| American Eagle | 4.12 | |
| Beats Electronics | 4.11 | |
| Urban Outfitters | 4.01 | |
| iHeartRadio Music Awards | 3.91 | |
| Ferragamo | 3.72 | |
| GMC | 3.68 | |
| Benefit Cosmetics | 3.63 | |
| Polo Ralph Lauren | 3.61 | |
| Hollister Co | 3.59 | |
| ABC | 3.42 | |
| Gatorade | 3.35 | |
| Supreme | 3.29 | |
| Victoria's Secret | 3.29 | |
| Carhartt | 3.22 | |
| Fendi | 3.15 | |
| shein | 3.09 | |
| Dodge | 3.00 | |
| Paramount Pictures | 2.99 | |
| Coachella | 2.84 | |
| Forever 21 | 2.83 | |
| Cadillac | 2.74 | |
| Fenty beauty | 2.63 | |
| Spotify Music | 2.62 | |
| NBC | 2.62 | |
| NBA | 2.61 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | Mike Sherm | SOMA - Mainstage | San Diego, United States | |
| 2025-12-13 04:00 UTC | Mike Sherm | SOMA | San Diego, United States | |
| 2026-01-04 03:00 UTC | Mike Sherm, Big Sad 1900, Vinny West, Lil Vada, lou deezi, Eke, E.K.E. | Hollywood Palladium | Los Angeles, United States |















