Mike Posner Brand Affinity ranks highest iHeartRaves at 118.29% . Very Strong. Score DMDB 63.25% | Fanbase 66.88%

Mike Posner — pop artist from US.

Mike Posner, a Detroit-born artist, began his career as a rapper and producer. After gaining attention for his hit "Cooler Than Me," he faced a period of…

Mike Posner

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc1-eedc-6f3a-adc4-a0369fe50396

Find Artist Claim

Genres

popdance poppopmainstream pophip-hop & rappop rap

Influential: 63.25% Fanbase: 66.88% Trending: 61.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 118.29% • Very Strong

As of 2025-09-09

5,642,564

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.25% | Fanbase 66.88% | Trending 61.44% | CAREER STAGE: MAINSTREAM

Biography

Mike Posner, a Detroit-born artist, began his career as a rapper and producer. After gaining attention for his hit "Cooler Than Me," he faced a period of stagnation before achieving renewed success with the popular track "I Took a Pill in Ibiza." Posner has also written songs for other artists and released a book of poetry. His diverse interests include completing a walk across America, summiting Mount Everest, and becoming a certified Wim Hof Method instructor.

Throughout his career, Posner has garnered Grammy recognition and released albums such as "Mansionz" and "A Real Good Kid." Known for his unique style, he has made personal statements through actions like dyeing his hair green and getting a tattoo of blackbear on his stomach. Despite his accomplishments, Posner's work has not always received widespread acclaim, with some projects resonating more with audiences than others.

Report Date: 2025-09-09

Mike Posner resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, INDIA, BRAZIL. With a heavily male (65%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (4,774 avg views per post); Instagram is where fans co-sign. Affinity adjacency to iHeartRaves, Trancefamily, Live Nation makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mike Posner score 0.06% — Low bucket.

Brand: iHeartRavesBrand: TrancefamilyBrand: Live Nation

Followers:5,642,564

Engagements:3,471

Rate:0.1%

Posts:3,008

Avg Likes:3,433

Avg Comments:139

Avg Views:7,251

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,642,564 · Engagements 3,471 · Rate 0.1% Posts 3,008 · Views 7,251 · Avg Likes 3,433 · Avg Comments 139 · Avg Views 7,251	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 7% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (18%) INDIA (12%) BRAZIL (8%) INDONESIA (3%) CANADA (3%)	Top regions: UNITED STATES (18%), INDIA (12%), BRAZIL (8%)
Platform Engagement	Instagram: 3,019 avg likes/post · Tiktok: 4,774 avg views/post · Youtube: 2,477 avg views/post	Best reach: Tiktok 4,774 avg views; best engagement: Instagram 3,019 avg likes

Top Brand Affinities

iHeartRaves

Score: 118.29

Trancefamily

Score: 22.56

Live Nation

Score: 21.42

Pioneer

Score: 21.30

Barstool Sports

Score: 11.47

Ableton

Score: 8.86

Amazon Music

Score: 8.40

Coors

Score: 6.60

iHeartRadio Music Awards

Score: 6.21

Bud Light

Score: 6.10

Margaritaville

Score: 5.89

Pacific Northwest Wonderland

Score: 4.57

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Top Brand Affinities

Brand	Category	Score
iHeartRaves		118.29
Trancefamily		22.56
Live Nation		21.42
Pioneer		21.30
Barstool Sports		11.47
Ableton		8.86
Amazon Music		8.40
Coors		6.60
iHeartRadio Music Awards		6.21
Bud Light		6.10
Margaritaville		5.89
Pacific Northwest Wonderland		4.57
Verizon		4.53
Lollapalooza		4.36
Taco Bell		4.36
Steve Madden		4.34
American Eagle		4.13
Gillette		3.99
Urban Outfitters		3.78
Lululemon Athletica		3.75
NORDSTROM		3.73
Coachella		3.72
Acura		3.48
Carhartt		3.43
Showtime		3.39
Abercrombie & Fitch		3.37
ESPN		3.30
OLD NAVY		3.23
Budweiser		3.22
Monster Beverage		3.17
Geocaching		2.87
NHL		2.84
Hennessy		2.81
Los Angeles Lakers		2.79
A Game of Tones		2.76
NBC		2.69
Chipotle Mexican Grill		2.58
SoundCloud		2.57
Spotify Music		2.56
NFL		2.52
LEGOLAND		2.46
Cadillac		2.41
MTV		2.41
Chrysler		2.38
Nickelodeon		2.35
Beats Electronics		2.34
Busch		2.34
Walmart		2.34
Target		2.33
Tomorrowland		2.33