Mike Oldfield

Mike Oldfield

Country: GB | Gender: male

Influence: 61.85% Fanbase: 46.27% Trending: 69.64% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

113,000

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-29 23:16:51 UTC

Genres

rockart rockalbum rockrockprogressive rocksymphonic rockinstrumentalnew agebluesblues

Biography

Mike Oldfield, born in Reading, England in 1953, gained fame with his album-length conceptual piece Tubular Bells, utilized in the film The Exorcist. The instrumental composition, performed on nearly 30 instruments mainly by Oldfield himself, achieved global success and established Virgin Records as a prominent label. Oldfield continued to release successful albums, exploring various genres from ambient to pop, with highlights such as Hergest Ridge, Ommadawn, and Incantations. In 2014, he made a critically acclaimed return to pop/rock with Man on the Rocks, followed by the release of a sequel to Ommadawn titled Return to Ommadawn in 2017, characterized by its handmade production and diverse instrumentation.

Throughout his career, Oldfield has showcased a versatile musical style, from classical influences in Music of the Spheres to the pop/rock sound of Man on the Rocks. His extensive discography includes Tubular Bells II and III, along with concept albums like Light + Shade. In 2015, he announced the development of Return to Ommadawn, a sequel to his 1975 album, featuring a range of instruments and a return to a more organic musical approach. Oldfield's enduring creativity and innovative approach to music have solidified his status as a pioneering figure in the industry.

Mike Oldfield Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Mike Oldfield engages 25-34 & 45-64 audiences with repeatable results in SPAIN, ITALY, UNITED KINGDOM. The fan base skews heavily male (75%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (12,697 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mike Oldfield score 0.18%Low bucket.
Followers:113,000
Engagements:207
Rate:0.2%
Posts:33
Views:12,697
Avg Likes:197
Avg Comments:11
Avg Views:12,697

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 113,000 · Engagements 207 · Rate 0.2%
Posts 33 · Views 12,697 · Avg Likes 197 · Avg Comments 11 · Avg Views 12,697
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 29%
45-64: 26%
35-44: 24%
18-24: 20%
Largest: 25-34 (29%); next: 45-64 (26%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries SPAIN (12%)
ITALY (9%)
UNITED KINGDOM (8%)
POLAND (5%)
GERMANY (5%)
Top regions: SPAIN (12%), ITALY (9%), UNITED KINGDOM (8%)
Platform Engagement Youtube: 12,697 avg views/post Best reach: Youtube 12,697 avg views; best engagement: Youtube 197 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: Mike Oldfield

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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