Mike Doughty
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-14
38,290
Social Media Followers
As of 2025-09-14
00:00:00
Hours Airplay
2025-12-07 14:38:11 UTC
Genres
Biography
Mike Doughty reliably reaches 25-34 & 18-24 audiences in UNITED STATES, NIGERIA, RUSSIA. The base is heavily male (72%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (110,999 avg views per post); Youtube layers on depth and replies. The audience sits near MOOG, Ampeg, Akg, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 38,290 · Engagements 914 · Rate 2.4% Posts 8,369 · Views 111,306 · Avg Likes 849 · Avg Comments 86 · Avg Views 111,306 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 28% 35-44: 17% 45-64: 12% |
Largest: 25-34 (40%); next: 18-24 (28%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (79%) NIGERIA (15%) RUSSIA (3%) UNITED KINGDOM (2%) CANADA (1%) |
Top regions: UNITED STATES (79%), NIGERIA (15%), RUSSIA (3%) |
| Platform Engagement | Instagram: 41 avg likes/post · Tiktok: 307 avg views/post · Youtube: 110,999 avg views/post | Best reach: Youtube 110,999 avg views; best engagement: Youtube 786 avg likes |
Top Brand Affinities
MOOG
Ampeg
Akg
HBO Max
Sennheiser
Akai
Kickstarter
Pro Tools
Ableton
Columbia Pictures
Walgreens
Kroger
| Brand | Category | Score |
|---|---|---|
| MOOG | 27.31 | |
| Ampeg | 22.34 | |
| Akg | 17.92 | |
| HBO Max | 12.37 | |
| Sennheiser | 12.01 | |
| Akai | 11.92 | |
| Kickstarter | 10.69 | |
| Pro Tools | 9.94 | |
| Ableton | 9.67 | |
| Columbia Pictures | 8.16 | |
| Walgreens | 7.89 | |
| Kroger | 7.44 | |
| Paramount Pictures | 7.18 | |
| DeLorean Motor Company | 6.83 | |
| Pilsner Urquell | 6.03 | |
| FedEx | 5.36 | |
| The Home Depot | 5.27 | |
| Coors | 5.24 | |
| Nixon | 5.15 | |
| Verizon | 5.11 | |
| Oculus | 5.09 | |
| Spotify Music | 5.02 | |
| Gillette | 4.79 | |
| Emporium | 4.47 | |
| Comedy Central | 4.45 | |
| iHeartRadio Music Awards | 4.18 | |
| Pfizer | 4.15 | |
| NBC | 4.09 | |
| Taco Bell | 3.87 | |
| MTV | 3.75 | |
| Showtime | 3.74 | |
| Hurley | 3.73 | |
| Airbnb | 3.58 | |
| Nickelodeon | 3.55 | |
| NHL | 3.54 | |
| Heinz | 3.52 | |
| Busch | 3.50 | |
| Leica | 3.26 | |
| Cadillac | 3.25 | |
| Guinness | 3.14 | |
| Lollapalooza | 3.13 | |
| Gatorade | 3.10 | |
| Costco | 3.07 | |
| Pixar | 3.06 | |
| WWE | 3.05 | |
| Beats Electronics | 2.96 | |
| Star Wars | 2.88 | |
| Tinder | 2.87 | |
| Chipotle Mexican Grill | 2.79 | |
| Coachella | 2.68 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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