Mike Dawes

Mike Dawes — instrumental artist from GB.

Mike Dawes, a renowned modern acoustic guitarist, has been hailed as one of the best in the world by Total Guitar Magazine & MusicRadar, winning the title of…

Influence: 52.61% Fanbase: 25.93% Trending: 65.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akg • 40.71% • Very Strong

As of 2025-09-09

471,430

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:55:44 UTC

Genres

instrumentalfingerstyle

Biography

Mike Dawes, a renowned modern acoustic guitarist, has been hailed as one of the best in the world by Total Guitar Magazine & MusicRadar, winning the title of 'Best Acoustic Guitarist in the World' twice in consecutive readers' polls. Rick Beato has praised Dawes as one of the finest guitarists globally, while Dawes' mother humorously reminds him to 'please pick up your socks.'

Top Brand Affinities

Report Date: 2025-09-09

Mike Dawes performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily male (92%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 23,931 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Akg, Pro Tools, Ampeg, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Mike Dawes is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mike Dawes score 0.67% — Low bucket.

Brand: AkgBrand: Pro ToolsBrand: Ampeg

Followers:471,430

Engagements:3,145

Rate:0.7%

Posts:2,693

Avg Likes:3,069

Avg Comments:47

Avg Views:26,803

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 471,430 · Engagements 3,145 · Rate 0.7% Posts 2,693 · Views 26,803 · Avg Likes 3,069 · Avg Comments 47 · Avg Views 26,803	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 28% 35-44: 17% 45-64: 13%	Largest: 25-34 (39%); next: 18-24 (28%)
Gender Split	Female: 8% Male: 92% Non-binary/Other: 0%	Skews male (92%)
Top Countries	UNITED STATES (24%) BRAZIL (8%) UNITED KINGDOM (7%) INDIA (5%) CANADA (4%)	Top regions: UNITED STATES (24%), BRAZIL (8%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 2,240 avg likes/post · Tiktok: 2,872 avg views/post · Youtube: 23,931 avg views/post	Best reach: Youtube 23,931 avg views; best engagement: Instagram 2,240 avg likes

Top Brand Affinities

Akg

Score: 40.71

Pro Tools

Score: 31.12

Ampeg

Score: 30.10

MOOG

Score: 22.53

Ableton

Score: 21.33

Sennheiser

Score: 21.14

Akai

Score: 17.98

The Last of Us

Score: 7.57

Amazon Music

Score: 7.25

Spotify Music

Score: 5.77

Bose

Score: 5.71

Yamaha

Score: 5.37

Brand	Category	Score
Akg		40.71
Pro Tools		31.12
Ampeg		30.10
MOOG		22.53
Ableton		21.33
Sennheiser		21.14
Akai		17.98
The Last of Us		7.57
Amazon Music		7.25
Spotify Music		5.77
Bose		5.71
Yamaha		5.37
Beats Electronics		5.17
musical.ly		4.54
Final Fantasy		4.46
SoundCloud		4.46
Bethesda Softworks		3.70
Fallout		3.57
Coors		3.50
The Witcher		3.42
NBC		3.42
Leica		3.39
Nokia		2.79
HBO		2.76
Columbia Pictures		2.74
Nintendo		2.70
MTV		2.54
Fujifilm		2.41
Star Wars		2.25
Jack Daniels		2.17
Sony		2.14
Guinness		2.03
Kodak		1.99
Warner Bros		1.97
Jaguar		1.97
McLaren		1.93
A Game of Tones		1.92
GoPro		1.91
Snoopy And The Peanuts Gang		1.91
BBC		1.87
Paramount Pictures		1.82
Budweiser		1.71
Transformers		1.66
Canon		1.64
Nikon		1.63
League of Legends		1.60
Adobe		1.59
Lego		1.59
Showtime		1.58
PlayStation		1.58