Mike Bahia

Mike Bahia — pop artist from CO.

Mike Bahía rose to prominence in the urban pop scene of Colombia and South America following the success of his solo debut track, 'BUSCÁNDOTE'. In November…

Influence: 62.73% Fanbase: 54.41% Trending: 66.89% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 23.73% • Very Strong

As of 2025-09-09

9,210,220

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:18 UTC

Genres

poplatin popcolombian poppop en españolpophip-hop & raptrap latinolatinlatinreggaetonreggaeton colombiano

Biography

Mike Bahía rose to prominence in the urban pop scene of Colombia and South America following the success of his solo debut track, 'BUSCÁNDOTE'.

In November 2020, he was honored with the Latin Grammy Award for Best New Artist. Bahía's debut studio album, 'NAVEGANDO', features notable collaborations, with 'DETENTE' alongside Danny Ocean being a standout track. His latest album, 'CONTENTO', continues to garner acclaim and showcases collaborations with various artists, solidifying Bahía's position in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Mike Bahia reliably reaches 18-24 & 25-34 audiences in COLOMBIA, PERU, ECUADOR. The base is heavily female (60%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (221,800 avg views per post); Instagram layers on depth and replies. The audience sits near Bodytech, Movistar, LATAM, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mike Bahia score 0.70% — Low bucket.

Brand: BodytechBrand: MovistarBrand: LATAM

Followers:9,210,220

Engagements:64,370

Rate:0.7%

Posts:2,784

Avg Likes:63,735

Avg Comments:313

Avg Views:224,689

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,210,220 · Engagements 64,370 · Rate 0.7% Posts 2,784 · Views 224,689 · Avg Likes 63,735 · Avg Comments 313 · Avg Views 224,689	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 26% 13-17: 7% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (26%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	COLOMBIA (32%) PERU (19%) ECUADOR (12%) UNITED STATES (6%) VENEZUELA (6%)	Top regions: COLOMBIA (32%), PERU (19%), ECUADOR (12%)
Platform Engagement	Instagram: 39,095 avg likes/post · Tiktok: 221,800 avg views/post · Youtube: 2,889 avg views/post	Best reach: Tiktok 221,800 avg views; best engagement: Instagram 39,095 avg likes

Top Brand Affinities

Bodytech

Score: 23.73

Movistar

Score: 14.11

LATAM

Score: 7.95

Suavecito

Score: 6.78

Cafecito

Score: 5.98

American Airlines

Score: 5.44

VidaSana

Score: 4.97

shein

Score: 3.40

Tomorrowland

Score: 3.08

Stradivarius

Score: 2.98

Bershka

Score: 1.66

Forever 21

Score: 1.29

Brand	Category	Score
Bodytech		23.73
Movistar		14.11
LATAM		7.95
Suavecito		6.78
Cafecito		5.98
American Airlines		5.44
VidaSana		4.97
shein		3.40
Tomorrowland		3.08
Stradivarius		2.98
Bershka		1.66
Forever 21		1.29
Maybelline		1.25
Sony		1.14
Guess		1.10
musical.ly		1.08
H&M		1.06
Converse		1.04
Marvel		1.02
FashionNova		0.97
Universal		0.93
Pepsi		0.91
SheInside		0.89
Coca-Cola		0.86
Spotify Music		0.84
Vogue		0.84
OREO		0.83
Puma		0.80
Walt Disney		0.80
Prada		0.78
Honda		0.74
Rolex		0.73
Pandora		0.73
Levi's		0.71
Lamborghini		0.69
Louis Vuitton		0.67
Ford		0.64
Suzuki		0.64
Christian Dior		0.64
Ray-Ban		0.63
DC Entertainment		0.63
Chevrolet		0.63
Beats Electronics		0.63
Subaru		0.62
Ferrari		0.59
Adidas		0.57
Polaroid		0.57
Travelgram		0.56
Netflix		0.54
Vans		0.52