MIKE

MIKE — hip-hop & rap artist from GB.

MIKE, the 24-year-old artist, is known for his introspective rhymes that touch on themes of grief, family, and identity. His latest album, Burning Desire,…

Influence: 54.65% Fanbase: 29.77% Trending: 67.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 28.90% • Very Strong

As of 2025-09-13

207,853

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 18:15:41 UTC

Genres

hip-hop & rapunderground hip hopalternative hip hopboom bap

Biography

MIKE, the 24-year-old artist, is known for his introspective rhymes that touch on themes of grief, family, and identity. His latest album, Burning Desire, showcases his growth both in length and artistic maturity. Collaborating with a diverse range of artists, MIKE steps out as a leader in a new movement within hip-hop, breaking through the underground scene to reach a wider audience. With critical acclaim and a strong following, he continues to pave his own path on his terms.

Top Brand Affinities

Report Date: 2025-09-13

MIKE cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A heavily male (89%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 114,796 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Ableton, Akai, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MIKE score 15.67% — Very Strong bucket.

Brand: MixcloudBrand: AbletonBrand: Akai

Followers:207,853

Engagements:32,572

Rate:15.7%

Posts:452

Avg Likes:32,090

Avg Comments:970

Avg Views:114,796

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 207,853 · Engagements 32,572 · Rate 15.7% Posts 452 · Views 114,796 · Avg Likes 32,090 · Avg Comments 970 · Avg Views 114,796	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 34% 35-44: 7% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (34%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED STATES (59%) UNITED KINGDOM (6%) CANADA (4%) AUSTRALIA (3%) BRAZIL (3%)	Top regions: UNITED STATES (59%), UNITED KINGDOM (6%), CANADA (4%)
Platform Engagement	Instagram: 23,574 avg likes/post · Tiktok: 0 avg views/post · Youtube: 114,796 avg views/post	Best reach: Youtube 114,796 avg views; best engagement: Instagram 23,574 avg likes

Top Brand Affinities

Mixcloud

Score: 28.90

Ableton

Score: 23.15

Akai

Score: 20.80

SoundCloud

Score: 20.70

True Religion

Score: 15.71

Arc'teryx

Score: 13.08

Vivienne Westwood

Score: 11.75

Jean Paul Gaultier

Score: 11.72

Acne Studios

Score: 11.55

Stüssy

Score: 11.26

Marni

Score: 10.40

Beats Electronics

Score: 9.83

Brand	Category	Score
Mixcloud		28.90
Ableton		23.15
Akai		20.80
SoundCloud		20.70
True Religion		15.71
Arc'teryx		13.08
Vivienne Westwood		11.75
Jean Paul Gaultier		11.72
Acne Studios		11.55
Stüssy		11.26
Marni		10.40
Beats Electronics		9.83
Carhartt		9.67
Maison Margiela		9.47
Stone Island		8.80
Tekken		8.39
Kodak		8.37
New Era		8.30
Spotify Music		7.81
Supreme		6.06
Champion		5.99
Moncler		4.75
Miu Miu		4.02
Coachella		3.81
Cartoon Network		3.62
Hennessy		3.55
Dr. Martens		3.35
Sprite		3.25
Fujifilm		3.19
Lollapalooza		3.05
Gatorade		3.03
New Balance		2.74
Timberland		2.71
Urban Outfitters		2.68
Polo Ralph Lauren		2.60
Marc Jacobs		2.58
GAP		2.48
Polaroid		2.38
WWE		2.33
Guess		2.28
Los Angeles Lakers		2.27
NBA		2.27
The North Face		2.24
Showtime		2.19
Fendi		2.18
Levi's		2.18
Paramount Pictures		2.14
MTV		2.12
Prada		2.07
Vans		2.07