Mika Singh

Mika Singh — pop artist from IN.

Mika Singh, born Amrik, comes from a musical family background, with his father and brothers being prominent figures in Indian pop and bhangra music. His 1998…

Influence: 63.23% Fanbase: 66.67% Trending: 61.51% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

PlayerUnknown's Battlegrounds • 8.77% • Very Strong

As of 2025-09-21

16,932,333

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 16:48:29 UTC

Genres

popdesi poppophip-hop & rapdesi hip hopasianfilmimodern bollywoodclassic bollywoodbollywoodmiddle easternsufi

Biography

Mika Singh, born Amrik, comes from a musical family background, with his father and brothers being prominent figures in Indian pop and bhangra music. His 1998 album "Saawan Mein Lag Gayee Aag" featured a Punjabi pop song that later gained widespread success in various versions, including a hit rendition in the 2020 Bollywood film "Ginny Weds Sunny" with Neha Kakkar and Badshah.

Singh has collaborated with renowned composer Pritam on many of his popular tracks, such as the Bollywood hit "Bas Ek Kinng" from the 2008 film "Singh Is Kinng". In addition to his music career, he has ventured into acting, composing, and producing for both film and streaming platforms. Singh's presence extends to television, where he has appeared as a judge and mentor on shows like "The Voice India" and "Sa Re Ga Ma Pa", earning accolades such as the Indian Television Academy Award for Best Singer for his work on "Mission Sapne".

Top Brand Affinities

Report Date: 2025-09-21

Mika Singh builds repeat engagement among 18-24 & 25-34 audiences throughout INDIA, BANGLADESH, INDONESIA. With a heavily male (86%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (20,150 avg views per post), while Instagram provides social proof in comments and saves. Affinities with PlayerUnknown's Battlegrounds, Bajaj, Maruti point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mika Singh score 0.18% — Low bucket.

Brand: PlayerUnknown's BattlegroundsBrand: BajajBrand: Maruti

Followers:16,932,333

Engagements:30,846

Rate:0.2%

Posts:5,592

Avg Likes:30,809

Avg Comments:24

Avg Views:22,589

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,932,333 · Engagements 30,846 · Rate 0.2% Posts 5,592 · Views 22,589 · Avg Likes 30,809 · Avg Comments 24 · Avg Views 22,589	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 39% 35-44: 5% 13-17: 4%	Largest: 18-24 (51%); next: 25-34 (39%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	INDIA (74%) BANGLADESH (9%) INDONESIA (6%) PAKISTAN (6%) UNITED STATES (2%)	Top regions: INDIA (74%), BANGLADESH (9%), INDONESIA (6%)
Platform Engagement	Instagram: 30,148 avg likes/post · Tiktok: 20,150 avg views/post · Youtube: 2,439 avg views/post	Best reach: Tiktok 20,150 avg views; best engagement: Instagram 30,148 avg likes

Top Brand Affinities

PlayerUnknown's Battlegrounds

Score: 8.77

Bajaj

Score: 6.41

Maruti

Score: 6.40

Mahindra

Score: 5.30

musical.ly

Score: 4.10

MTV

Score: 3.74

Rolls-Royce

Score: 2.21

KTM

Score: 2.18

Armani

Score: 2.04

Gymshark

Score: 1.88

A Game of Tones

Score: 1.76

FashionNova

Score: 1.74

Brand	Category	Score
PlayerUnknown's Battlegrounds		8.77
Bajaj		6.41
Maruti		6.40
Mahindra		5.30
musical.ly		4.10
MTV		3.74
Rolls-Royce		2.21
KTM		2.18
Armani		2.04
Gymshark		1.88
A Game of Tones		1.76
FashionNova		1.74
Versace		1.64
Beats Electronics		1.61
National Geographic		1.59
Suzuki		1.52
Travelgram		1.48
Snapseed		1.44
Puma		1.39
Grand Theft Auto		1.36
Ray-Ban		1.32
Rolex		1.29
Supreme		1.27
Canon		1.26
The Olympic Games		1.25
Tommy Hilfiger		1.23
Prada		1.23
Zara		1.18
Calvin Klein		1.15
WWE		1.15
Nikon		1.12
SoundCloud		1.12
Hyundai		1.09
Harley-Davidson		1.09
Samsung Group		1.05
Marvel Entertainment		1.04
Xiaomi		1.04
Sony		1.02
Lamborghini		1.01
Apple		1.00
Audi		0.99
Huda Beauty		0.96
Burberry		0.94
Pepsi		0.94
Levi's		0.92
Gucci		0.89
McDonald's		0.89
Honda		0.86
Mercedes-Benz		0.86
FIFA		0.85