Mika Brand Affinity ranks highest Elisabetta Franchi at 20.47% . Very Strong. Score DMDB 68.50% | Fanbase 63.46%

Mika — pop artist from GB.

Mika, born Michael Holbrook Penniman, Jr., is a singer/songwriter known for his kaleidoscopic pop sound and multi-octave, classically trained voice. Growing up…

Mika

Recognizable

Country: GB | Artist ID: 11e81bba-fff3-0236-94dc-a0369fe50396

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Genres

popdance poppopmainstream popalternativealternativeelectronicelectropopeuropeaneuropoppunkmalang punk

Influential: 68.50% Fanbase: 63.46% Trending: 71.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 20.47% • Very Strong

As of 2025-09-09

3,476,760

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.50% | Fanbase 63.46% | Trending 71.02% | CAREER STAGE: MAINSTREAM

Biography

Mika, born Michael Holbrook Penniman, Jr., is a singer/songwriter known for his kaleidoscopic pop sound and multi-octave, classically trained voice. Growing up in Beirut, Paris, and London, Mika found solace in music after a tumultuous childhood marked by traumatic events and bullying. His debut album, Life in Cartoon Motion, released in 2007, topped the U.K. charts, setting the stage for his international success.

Throughout his career, Mika has continued to blend elements of magical realism with more grounded themes in his music. With hits like "Grace Kelly" and "We Are Golden," he has garnered critical acclaim, awards, and a dedicated fan base. His latest French-language album, Que ta tête fleurisse toujours, released in 2023, pays tribute to his late mother and showcases his evolution as an artist.

Report Date: 2025-09-09

Mika speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, FRANCE, ITALY. Composition is heavily female (67%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,381,353 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Elisabetta Franchi, Superga, Galeries Lafayette, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mika score 1.93% — Moderate bucket.

Brand: Elisabetta FranchiBrand: SupergaBrand: Galeries Lafayette

Followers:3,476,760

Engagements:67,183

Rate:1.9%

Posts:1,922

Avg Likes:65,371

Avg Comments:1,897

Avg Views:2,556,953

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,476,760 · Engagements 67,183 · Rate 1.9% Posts 1,922 · Views 2,556,953 · Avg Likes 65,371 · Avg Comments 1,897 · Avg Views 2,556,953	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 8% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (14%) FRANCE (12%) ITALY (11%) BRAZIL (7%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (14%), FRANCE (12%), ITALY (11%)
Platform Engagement	Instagram: 24,276 avg likes/post · Tiktok: 175,600 avg views/post · Youtube: 2,381,353 avg views/post	Best reach: Youtube 2,381,353 avg views; best engagement: Youtube 35,143 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 20.47

Superga

Score: 17.44

Galeries Lafayette

Score: 16.91

Jean Paul Gaultier

Score: 12.40

Arezzo

Score: 11.15

Miele

Score: 10.56

Calzedonia

Score: 10.45

Accor Hotels

Score: 9.65

KARL LAGERFELD

Score: 9.55

Swatch

Score: 9.21

Air France

Score: 8.99

JACQUEMUS

Score: 7.89

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Top Brand Affinities

Brand	Category	Score
Elisabetta Franchi		20.47
Superga		17.44
Galeries Lafayette		16.91
Jean Paul Gaultier		12.40
Arezzo		11.15
Miele		10.56
Calzedonia		10.45
Accor Hotels		9.65
KARL LAGERFELD		9.55
Swatch		9.21
Air France		8.99
JACQUEMUS		7.89
Ryanair		6.59
Selfiegram		5.76
Alfa Romeo		5.71
Campari		4.58
Kiko		4.54
ABC		4.42
Lindt		4.41
Patek Philippe		4.32
Montblanc		4.04
Harrods		4.02
Polaroid		4.01
Dolce & Gabbana		3.73
NBC		3.63
Stradivarius		3.60
Fiat		3.58
Moschino		3.51
Summit Entertainment		3.44
Tiffany		3.37
Pizza Lover		3.36
Pull&Bear		3.36
Primark		3.33
Aperol		3.30
Valentino		3.26
Christian Louboutin		3.13
Pantone Inc		2.93
BBC		2.93
Bellagio		2.84
Nutella		2.80
Armani		2.78
Lollapalooza		2.76
Bershka		2.56
Ray-Ban		2.49
Faber-Castell		2.45
Travelgram		2.43
Hermès		2.42
TOM FORD		2.33
Lacoste		2.30
Garnier		2.30