Mijares Brand Affinity ranks highest Univision at 25.40% . Very Strong. Score DMDB 61.94% | Fanbase 49.88%

Mijares — pop artist from MX.

With 31 studio albums, numerous #1 hits, and over 20 million records sold, Mijares has garnered multiple national and international accolades, including Gold,…

Mijares

Recognizable

Country: MX | Gender: male | Artist ID: 11e8ab28-73e7-a816-ad32-525400009efb

Find Artist

Genres

poplatin popmexican poppoprockrock en espanollatinlatinrancherabolero

Influential: 61.94% Fanbase: 49.88% Trending: 67.97%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 25.40% • Very Strong

As of 2025-09-09

1,894,229

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.94% | Fanbase 49.88% | Trending 67.97% | CAREER STAGE: MAINSTREAM

Biography

With 31 studio albums, numerous #1 hits, and over 20 million records sold, Mijares has garnered multiple national and international accolades, including Gold, Platinum, and Diamond Certifications, as well as Grammy, Billboard, and Lo Nuestro Awards. Over his more than 30-year career, he has established himself as a prominent figure in the pop music scene in the country.

Report Date: 2025-09-09

Mijares resonates with 25-34 & 18-24 audiences and sustains presence in MEXICO, UNITED STATES, COLOMBIA. The demographic is heavily female (58%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 182,265 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Univision, Cafecito, Movistar maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mijares score 0.63% — Low bucket.

Brand: UnivisionBrand: CafecitoBrand: Movistar

Followers:1,894,229

Engagements:11,971

Rate:0.6%

Posts:2,813

Avg Likes:11,486

Avg Comments:454

Avg Views:223,615

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,894,229 · Engagements 11,971 · Rate 0.6% Posts 2,813 · Views 223,615 · Avg Likes 11,486 · Avg Comments 454 · Avg Views 223,615	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 27% 35-44: 21% 45-64: 11%	Largest: 25-34 (37%); next: 18-24 (27%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	MEXICO (37%) UNITED STATES (10%) COLOMBIA (9%) PERU (7%) ECUADOR (6%)	Top regions: MEXICO (37%), UNITED STATES (10%), COLOMBIA (9%)
Platform Engagement	Instagram: 7,343 avg likes/post · Tiktok: 41,350 avg views/post · Youtube: 182,265 avg views/post	Best reach: Youtube 182,265 avg views; best engagement: Instagram 7,343 avg likes

Top Brand Affinities

Univision

Score: 25.40

Cafecito

Score: 19.29

Movistar

Score: 9.51

VidaSana

Score: 6.61

American Airlines

Score: 5.75

Suavecito

Score: 5.53

Iberostar Hotels & Resorts

Score: 4.00

ABC

Score: 3.43

Pixar

Score: 2.66

Pandora

Score: 2.30

Garnier

Score: 2.27

Snoopy And The Peanuts Gang

Score: 2.11

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Top Brand Affinities

Brand	Category	Score
Univision		25.40
Cafecito		19.29
Movistar		9.51
VidaSana		6.61
American Airlines		5.75
Suavecito		5.53
Iberostar Hotels & Resorts		4.00
ABC		3.43
Pixar		2.66
Pandora		2.30
Garnier		2.27
Snoopy And The Peanuts Gang		2.11
Nickelodeon		2.07
Ferrero		1.90
Bellagio		1.84
Chipotle Mexican Grill		1.68
Pepsi		1.57
Pic Collage		1.56
Spotify Music		1.49
Jaguar		1.48
SWAROVSKI		1.48
Herbalife		1.47
Marvel		1.43
Heineken		1.42
Walt Disney		1.40
Warner Bros		1.34
Costco		1.33
Walmart		1.32
Sephora		1.32
NFL		1.29
Lamborghini		1.27
Versace		1.21
shein		1.13
Netflix		1.12
Mitsubishi		1.11
Coachella		1.11
Los Angeles Lakers		1.10
L'Oréal Paris		1.09
DC Entertainment		1.07
OREO		1.07
Starbucks		1.04
Tiffany & Co		1.02
Universal		1.02
Coca-Cola		1.02
Puma		0.96
musical.ly		0.96
Lego		0.94
SheInside		0.89
Guinness		0.88
FIFA		0.87