Mijares

Mijares

Country: MX | Gender: male

Influence: 61.94% Fanbase: 49.88% Trending: 67.97% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 25.40% • Very Strong

As of 2025-09-09

1,894,229

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:41 UTC

Genres

poplatin popmexican poppoprockrock en espanollatinlatinrancherabolero

Biography

With 31 studio albums, numerous #1 hits, and over 20 million records sold, Mijares has garnered multiple national and international accolades, including Gold, Platinum, and Diamond Certifications, as well as Grammy, Billboard, and Lo Nuestro Awards. Over his more than 30-year career, he has established himself as a prominent figure in the pop music scene in the country.

Mijares Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Mijares resonates with 25-34 & 18-24 audiences and sustains presence in MEXICO, UNITED STATES, COLOMBIA. The demographic is heavily female (58%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 182,265 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Univision, Cafecito, Movistar maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mijares score 0.63%Low bucket.
Brand: UnivisionBrand: CafecitoBrand: Movistar
Followers:1,894,229
Engagements:11,971
Rate:0.6%
Posts:2,813
Views:223,615
Avg Likes:11,486
Avg Comments:454
Avg Views:223,615

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,894,229 · Engagements 11,971 · Rate 0.6%
Posts 2,813 · Views 223,615 · Avg Likes 11,486 · Avg Comments 454 · Avg Views 223,615
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
18-24: 27%
35-44: 21%
45-64: 11%
Largest: 25-34 (37%); next: 18-24 (27%)
Gender Split Female: 58%
Male: 42%
Non-binary/Other: 0%
Skews female (58%)
Top Countries MEXICO (37%)
UNITED STATES (10%)
COLOMBIA (9%)
PERU (7%)
ECUADOR (6%)
Top regions: MEXICO (37%), UNITED STATES (10%), COLOMBIA (9%)
Platform Engagement Instagram: 7,343 avg likes/post · Tiktok: 41,350 avg views/post · Youtube: 182,265 avg views/post Best reach: Youtube 182,265 avg views; best engagement: Instagram 7,343 avg likes

Top Brand Affinities

Univision
Score: 25.40
Cafecito
Score: 19.29
Movistar
Score: 9.51
VidaSana
Score: 6.61
American Airlines
Score: 5.75
Suavecito
Score: 5.53
Iberostar Hotels & Resorts
Score: 4.00
ABC
Score: 3.43
Pixar
Score: 2.66
Pandora
Score: 2.30
Garnier
Score: 2.27
Snoopy And The Peanuts Gang
Score: 2.11
Brand Category Score
Univision 25.40
Cafecito 19.29
Movistar 9.51
VidaSana 6.61
American Airlines 5.75
Suavecito 5.53
Iberostar Hotels & Resorts 4.00
ABC 3.43
Pixar 2.66
Pandora 2.30
Garnier 2.27
Snoopy And The Peanuts Gang 2.11
Nickelodeon 2.07
Ferrero 1.90
Bellagio 1.84
Chipotle Mexican Grill 1.68
Pepsi 1.57
Pic Collage 1.56
Spotify Music 1.49
Jaguar 1.48
SWAROVSKI 1.48
Herbalife 1.47
Marvel 1.43
Heineken 1.42
Walt Disney 1.40
Warner Bros 1.34
Costco 1.33
Walmart 1.32
Sephora 1.32
NFL 1.29
Lamborghini 1.27
Versace 1.21
shein 1.13
Netflix 1.12
Mitsubishi 1.11
Coachella 1.11
Los Angeles Lakers 1.10
L'Oréal Paris 1.09
DC Entertainment 1.07
OREO 1.07
Starbucks 1.04
Tiffany & Co 1.02
Universal 1.02
Coca-Cola 1.02
Puma 0.96
musical.ly 0.96
Lego 0.94
SheInside 0.89
Guinness 0.88
FIFA 0.87

Official Profiles

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Artist: Mijares

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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