Mija

Mija — electronic artist from US.

Mija is an American DJ/Producer based in Berlin, specializing in hardgroove and techno. Her innovative approach to electronic music is evident in her latest…

Influence: 55.02% Fanbase: 36.31% Trending: 64.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 109.28% • Very Strong

As of 2025-09-09

298,832

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 23:09:57 UTC

Genres

electronicelectronicdanceelectraother electronic music

Biography

Mija is an American DJ/Producer based in Berlin, specializing in hardgroove and techno. Her innovative approach to electronic music is evident in her latest works such as the "Summer Groove" and “Soft Groove" EPs, which blend elements of house, techno, and funk. Alongside her music career, Mija also operates the community-driven record label, Never B Alone.

Embracing the resurgence of eurodance and hardgroove, Mija seamlessly incorporates her love for disco and classic house with the high-energy beats of hardcore rave music. Known for her versatility and independent spirit, she continues to push the boundaries of electronic music and is open for bookings worldwide via email at [email protected] for global inquiries and [email protected] for EU/UK inquiries.

Top Brand Affinities

Report Date: 2025-09-09

Mija resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, MEXICO, BRAZIL. With a heavily male (70%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (12,547 avg views per post); Instagram is where fans co-sign. Affinity adjacency to iHeartRaves, Trancefamily, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mija score 1.07% — Moderate bucket.

Brand: iHeartRavesBrand: TrancefamilyBrand: Ableton

Followers:298,832

Engagements:3,211

Rate:1.1%

Posts:2,020

Avg Likes:3,179

Avg Comments:78

Avg Views:12,547

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 298,832 · Engagements 3,211 · Rate 1.1% Posts 2,020 · Views 12,547 · Avg Likes 3,179 · Avg Comments 78 · Avg Views 12,547	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 25% 13-17: 7% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (25%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (19%) MEXICO (13%) BRAZIL (9%) ARGENTINA (6%) PERU (3%)	Top regions: UNITED STATES (19%), MEXICO (13%), BRAZIL (9%)
Platform Engagement	Instagram: 2,710 avg likes/post · Youtube: 12,547 avg views/post	Best reach: Youtube 12,547 avg views; best engagement: Instagram 2,710 avg likes

Top Brand Affinities

iHeartRaves

Score: 109.28

Trancefamily

Score: 28.96

Ableton

Score: 28.57

Pioneer

Score: 27.24

Mixcloud

Score: 24.33

Live Nation

Score: 20.00

Tomorrowland

Score: 15.23

MOOG

Score: 14.89

Akai

Score: 13.45

SoundCloud

Score: 11.19

Coachella

Score: 10.99

Lollapalooza

Score: 7.42

Brand	Category	Score
iHeartRaves		109.28
Trancefamily		28.96
Ableton		28.57
Pioneer		27.24
Mixcloud		24.33
Live Nation		20.00
Tomorrowland		15.23
MOOG		14.89
Akai		13.45
SoundCloud		11.19
Coachella		10.99
Lollapalooza		7.42
Beats Electronics		5.89
Bud Light		5.57
Bacardi		3.70
Final Fantasy		3.69
Coors		3.58
Taco Bell		3.54
Spotify Music		3.52
Urban Outfitters		3.03
Monster Beverage		3.01
Stüssy		2.94
Vans		2.87
Polaroid		2.83
Comedy Central		2.82
Hennessy		2.81
Supreme		2.77
Paramount Pictures		2.72
Gundam		2.71
NHL		2.69
Dr. Martens		2.65
Pokemon Go		2.63
Kodak		2.61
Grand Theft Auto		2.57
Red Bull		2.46
MTV		2.39
Nintendo		2.31
Activision Blizzard		2.18
Fujifilm		2.16
Chrysler		2.11
A Game of Tones		2.09
Nickelodeon		2.01
NFL		2.01
Ubisoft		2.01
Sneakerhead		2.01
Budweiser		1.98
Sony		1.90
Forever 21		1.89
Pepsi		1.88
AMC		1.88