Miguel Ríos
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
82,125
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:02:58 UTC
Genres
Biography
Miguel Ríos, a legendary figure in the music scene, has produced numerous hits over the decades, including iconic songs like "Bienvenidos," "El río," and "Santa Lucía." After bidding farewell with the tour "Bye Bye Ríos" and the unexpected release of "Symphonic Ríos," he made a triumphant return in June 2020 amidst a global pandemic, announcing a comeback with his new band, "The Black Betty Trio." Together, they released "El blues de la tercera edad," his first new song in 12 years, marking a fresh chapter in Ríos' illustrious career as they prepare to release a new album and embark on a tour in 2021.
Miguel Ríos performs best with fans in the 45-64 range, concentrated in SPAIN, MEXICO, PERU. Audience composition is heavily male (75%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 81,370 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Estrella Galícia, Fnac, El Corte Ingles, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Miguel Ríos is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 82,125 · Engagements 1,298 · Rate 1.6% Posts 445 · Views 81,370 · Avg Likes 1,239 · Avg Comments 66 · Avg Views 81,370 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 29% 35-44: 28% 25-34: 26% 18-24: 14% |
Largest: 45-64 (29%); next: 35-44 (28%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
SPAIN (50%) MEXICO (14%) PERU (7%) VENEZUELA (7%) COSTA RICA (4%) |
Top regions: SPAIN (50%), MEXICO (14%), PERU (7%) |
| Platform Engagement | Instagram: 318 avg likes/post · Youtube: 81,370 avg views/post | Best reach: Youtube 81,370 avg views; best engagement: Youtube 921 avg likes |
Top Brand Affinities
Estrella Galícia
Fnac
El Corte Ingles
Telefonica
Iberia
Mapfre
Live Nation
Movistar
Desigual
Akg
Alpargatas
PLAYMOBIL
| Brand | Category | Score |
|---|---|---|
| Estrella Galícia | 88.19 | |
| Fnac | 75.40 | |
| El Corte Ingles | 73.67 | |
| Telefonica | 68.19 | |
| Iberia | 30.34 | |
| Mapfre | 27.04 | |
| Live Nation | 25.21 | |
| Movistar | 21.64 | |
| Desigual | 20.81 | |
| Akg | 17.63 | |
| Alpargatas | 16.57 | |
| PLAYMOBIL | 15.56 | |
| Patek Philippe | 11.44 | |
| Amazon Music | 10.95 | |
| Pro Tools | 10.31 | |
| Ricard | 10.11 | |
| Daewoo | 10.07 | |
| DeLorean Motor Company | 8.85 | |
| Spotify Music | 6.38 | |
| VidaSana | 5.91 | |
| Loewe | 5.40 | |
| Pfizer | 4.87 | |
| Cafecito | 4.67 | |
| Olympus | 3.66 | |
| MTV | 3.38 | |
| Montblanc | 3.19 | |
| Columbia Pictures | 3.02 | |
| Cadillac | 2.98 | |
| Warner Bros | 2.89 | |
| Pull&Bear | 2.85 | |
| NBC | 2.80 | |
| Stradivarius | 2.63 | |
| Citroen | 2.46 | |
| Carrefour | 2.36 | |
| musical.ly | 2.23 | |
| Harley-Davidson | 2.21 | |
| Renault | 2.12 | |
| Pixar | 2.12 | |
| Yamaha | 1.97 | |
| Guinness | 1.89 | |
| HBO | 1.72 | |
| BBC | 1.69 | |
| Xiaomi | 1.67 | |
| Primark | 1.65 | |
| Aperol | 1.64 | |
| Star Wars | 1.58 | |
| Tesla Motors | 1.48 | |
| Ducati | 1.47 | |
| Bershka | 1.47 | |
| Heineken | 1.47 |
Official Profiles
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LoginArtist: Miguel Ríos
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-10 04:00 UTC | Miguel Ríos | Auditorium de Palma de Mallorca | Palma de Mallorca, Spain | |
| 2026-01-18 04:00 UTC | Miguel Ríos | Baluarte Jauregia | Pamplona, Spain | |
| 2026-01-24 08:00 UTC | Miguel Ríos | Rioja Forum | Logroño, Spain | — |
| 2026-01-25 04:00 UTC | Miguel Ríos | Auditorio Riojaforum | Logroño, Spain | |
| 2026-02-01 04:30 UTC | Miguel Ríos | Palacio Euskalduna | Bilbao, Spain | |
| 2026-02-08 04:00 UTC | Miguel Ríos | Palacio de Congresos de Granada | Granada, Spain | |
| 2026-02-15 04:00 UTC | Miguel Ríos | Auditorio Ciudad de León | León, Spain | |
| 2026-02-22 05:00 UTC | Miguel Ríos | Teatro Colón | A Coruña, Spain | |
| 2026-03-01 04:00 UTC | Miguel Ríos | Teatro Lopez de Ayala | Badajoz, Spain | |
| 2026-03-08 04:00 UTC | Miguel Ríos | Palacio de Congresos de Caceres | Cáceres, Spain | |
| 2026-03-14 03:00 UTC | Miguel Ríos | Teatro de la Laboral | Gijón, Spain | |
| 2026-03-26 03:00 UTC | Miguel Ríos | Auditorio de Zaragoza | Zaragoza, Spain | |
| 2026-03-28 07:00 UTC | Miguel Ríos | Centro Cultural Miguel Delibes | Valladolid, Spain | |
| 2026-03-29 03:00 UTC | Miguel Ríos | Auditorio Miguel Delibes | Valladolid, Spain | |
| 2026-04-11 03:00 UTC | Miguel Ríos | Teatro Circo Price | Madrid, Spain |
