Migos

Migos — hip-hop & rap artist from US.

Migos, a hip-hop trio hailing from Atlanta, formed in 2009 with members Offset, Quavo, and Takeoff. Originally known as Polo Club, they officially adopted the…

Influence: 74.61% Fanbase: 80.00% Trending: 71.92% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-29

14,205,981

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 08:51:38 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapatl hip hophip-hop/rap

Biography

Migos, a hip-hop trio hailing from Atlanta, formed in 2009 with members Offset, Quavo, and Takeoff. Originally known as Polo Club, they officially adopted the name Migos in 2010. Their breakthrough came in 2013 with the release of the mixtape "Young Rich N*ggas," featuring the hit "Versace," which caught the attention of producer Zaytoven and manager Coach K. The group's collaboration with Drake on the "Versace" remix further propelled their success.

In subsequent years, Migos continued to rise in prominence with releases such as "No Label II" in 2014 and their debut album "Yung Rich Nation" in 2015. Their viral hit "Look at My Dab" and the dabbing trend further solidified their influence in the music scene. The trio achieved mainstream success with the number one Billboard Hot 100 hit "Bad & Boujee" in 2017, coinciding with the release of their album "C U L T U R E." Their follow-up album, "Culture II," arrived in 2018, showcasing collaborations with notable artists and producers.

Top Brand Affinities

Report Date: 2025-09-29

Migos connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, FRANCE. With a heavily male (67%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 13,472,052 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Migos moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Migos score 0.20% — Low bucket.

Followers:14,205,981

Engagements:27,769

Rate:0.2%

Posts:229

Avg Likes:210,986

Avg Comments:1,445

Avg Views:13,654,302

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,205,981 · Engagements 27,769 · Rate 0.2% Posts 229 · Views 13,654,302 · Avg Likes 210,986 · Avg Comments 1,445 · Avg Views 13,654,302	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 7% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (35%) BRAZIL (9%) FRANCE (4%) UNITED KINGDOM (3%) KENYA (2%)	Top regions: UNITED STATES (35%), BRAZIL (9%), FRANCE (4%)
Platform Engagement	Tiktok: 182,250 avg views/post · Youtube: 13,472,052 avg views/post	Best reach: Youtube 13,472,052 avg views; best engagement: Youtube 196,886 avg likes