Midnight Oil

Midnight Oil — rock artist from AU.

Since forming in 1972, Rob Hirst and Jim Moginie have been the driving forces behind Midnight Oil, with Peter Garrett and Martin Rotsey joining the band in the…

Influence: 62.96% Fanbase: 48.99% Trending: 69.95% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Qantas • 47.52% • Very Strong

As of 2025-09-15

379,118

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-12-07 10:05:42 UTC

Genres

rockrockaustralian rockalternative rock

Biography

Since forming in 1972, Rob Hirst and Jim Moginie have been the driving forces behind Midnight Oil, with Peter Garrett and Martin Rotsey joining the band in the mid-70s. Over the years, the lineup has seen changes in bass players, from Andrew James to Peter Gifford and eventually Bones Hillman. Midnight Oil's music tells a powerful and passionate story that reflects Australia's place in the modern world, resonating beyond just rock 'n' roll and captured in various books and films.

Midnight Oil's journey as a band is intrinsically linked to the narrative of Australia and its place in the global landscape. Through their music, the band continues to convey a compelling story that extends beyond the confines of traditional rock music, showcasing their enduring impact and relevance.

Top Brand Affinities

Report Date: 2025-09-15

Midnight Oil speaks to 25-34 & 35-44 audiences with measurable traction in BRAZIL, UNITED STATES, AUSTRALIA. Composition is heavily male (74%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (27,422 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Qantas, Telstra, Virgin Australia, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Midnight Oil score 0.60% — Low bucket.

Brand: QantasBrand: TelstraBrand: Virgin Australia

Followers:379,118

Engagements:2,261

Rate:0.6%

Posts:636

Avg Likes:2,241

Avg Comments:64

Avg Views:27,422

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 379,118 · Engagements 2,261 · Rate 0.6% Posts 636 · Views 27,422 · Avg Likes 2,241 · Avg Comments 64 · Avg Views 27,422	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 35-44: 28% 45-64: 20% 18-24: 19%	Largest: 25-34 (31%); next: 35-44 (28%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	BRAZIL (25%) UNITED STATES (17%) AUSTRALIA (12%) FRANCE (4%) CANADA (4%)	Top regions: BRAZIL (25%), UNITED STATES (17%), AUSTRALIA (12%)
Platform Engagement	Instagram: 1,875 avg likes/post · Youtube: 27,422 avg views/post	Best reach: Youtube 27,422 avg views; best engagement: Instagram 1,875 avg likes

Top Brand Affinities

Qantas

Score: 47.52

Telstra

Score: 40.64

Virgin Australia

Score: 34.55

Vegemite

Score: 27.02

Ampeg

Score: 25.71

Coles

Score: 23.66

Live Nation

Score: 20.43

Holden

Score: 16.51

Woolworths

Score: 15.01

Kmart

Score: 11.77

Billabong

Score: 8.38

Amazon Music

Score: 8.03

Brand	Category	Score
Qantas		47.52
Telstra		40.64
Virgin Australia		34.55
Vegemite		27.02
Ampeg		25.71
Coles		23.66
Live Nation		20.43
Holden		16.51
Woolworths		15.01
Kmart		11.77
Billabong		8.38
Amazon Music		8.03
Pro Tools		7.55
DeLorean Motor Company		6.80
ABC		6.05
BALMAIN		5.23
Sunnies Studios		5.08
Pilsner Urquell		5.02
Emporium		4.74
Kickstarter		4.54
Pfizer		4.50
Lollapalooza		4.44
Spotify Music		4.22
Guinness		4.20
Hurley		3.69
McLaren		3.66
Paramount Pictures		3.47
Leica		3.45
Columbia Pictures		3.44
Campari		3.42
Boeing		3.26
The Olympic Games		2.89
Kodak		2.86
MTV		2.64
NHL		2.58
Coachella		2.54
NBC		2.53
Baileys		2.36
Budweiser		2.33
Snoopy And The Peanuts Gang		2.30
Star Wars		2.23
Heineken		2.22
GoPro		2.22
Lego		2.22
Airbnb		2.22
Warner Bros		2.20
Jack Daniels		2.20
BBC		2.12
Harley-Davidson		2.05
Dr. Martens		1.97