Midnight Generation

Midnight Generation — pop artist from MX.

Midnight Generation, a disco electronic pop group hailing from northern Mexico, is fronted by Fernando Mares, who has been bringing funk to audiences since…

Influence: 52.53% Fanbase: 22.86% Trending: 67.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 40.70% • Very Strong

As of 2025-09-09

380,579

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:11:21 UTC

Genres

popmexican indieelectronicelectronichousedance

Biography

Midnight Generation, a disco electronic pop group hailing from northern Mexico, is fronted by Fernando Mares, who has been bringing funk to audiences since 2015. The band has graced major stages across Mexico and Latin America, sharing the spotlight with renowned artists like ZHU, Polo&Pan, Sticky Fingers, and Chromeo.

Top Brand Affinities

Report Date: 2025-09-09

Midnight Generation engages 18-24 & 25-34 audiences with repeatable results in MEXICO, UNITED STATES, ARGENTINA. The fan base skews heavily male (75%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (23,900 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Aeromexico, MOOG, Akai, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Midnight Generation score 1.09% — Moderate bucket.

Brand: AeromexicoBrand: MOOGBrand: Akai

Followers:380,579

Engagements:4,149

Rate:1.1%

Posts:726

Avg Likes:3,951

Avg Comments:117

Avg Views:26,069

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 380,579 · Engagements 4,149 · Rate 1.1% Posts 726 · Views 26,069 · Avg Likes 3,951 · Avg Comments 117 · Avg Views 26,069	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 38% 35-44: 7% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (38%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	MEXICO (51%) UNITED STATES (10%) ARGENTINA (5%) COLOMBIA (3%) BRAZIL (3%)	Top regions: MEXICO (51%), UNITED STATES (10%), ARGENTINA (5%)
Platform Engagement	Instagram: 2,458 avg likes/post · Tiktok: 23,900 avg views/post · Youtube: 2,169 avg views/post	Best reach: Tiktok 23,900 avg views; best engagement: Instagram 2,458 avg likes

Top Brand Affinities

Aeromexico

Score: 40.70

MOOG

Score: 38.63

Akai

Score: 18.50

Mixcloud

Score: 13.14

Pro Tools

Score: 13.12

Ableton

Score: 11.72

Sennheiser

Score: 11.19

Pioneer

Score: 10.20

Amazon Music

Score: 9.17

Suavecito

Score: 7.90

DeLorean Motor Company

Score: 7.76

Coachella

Score: 7.60

Brand	Category	Score
Aeromexico		40.70
MOOG		38.63
Akai		18.50
Mixcloud		13.14
Pro Tools		13.12
Ableton		11.72
Sennheiser		11.19
Pioneer		10.20
Amazon Music		9.17
Suavecito		7.90
DeLorean Motor Company		7.76
Coachella		7.60
Pepsi		7.36
Cafecito		6.99
Oculus		4.68
Bacardi		4.29
Spotify Music		4.25
Tomorrowland		3.45
Lollapalooza		3.43
Fujifilm		3.38
Summit Entertainment		3.29
Pull&Bear		3.24
Kodak		2.99
Pantone Inc		2.87
Bellagio		2.60
Warner Bros		2.52
SoundCloud		2.39
Aperol		2.36
Beats Electronics		2.25
Mitsubishi		2.24
Nickelodeon		2.21
Vans		2.14
Subaru		2.12
Dr. Martens		2.12
Star Wars		1.95
GoPro		1.95
Bershka		1.91
NFL		1.86
A Game of Tones		1.85
Jaguar		1.84
Ray-Ban		1.82
Polaroid		1.82
The North Face		1.78
Heineken		1.78
Jack Daniels		1.78
Guinness		1.67
Canon		1.54
Tesla Motors		1.53
Adobe		1.48
Pokemon Go		1.47