Midnight

Midnight — metal artist from US.

Since forming in 2002, Midnight has captivated the metal/punk scene with their unique blend of lust, filth, and sleaze. Fronted by Athenar, the band's sound…

Influence: 52.26% Fanbase: 34.10% Trending: 61.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 66.91% • Very Strong

As of 2025-10-31

68,371

Social Media Followers

As of 2025-10-31

00:00:00

Hours Airplay

2025-12-31 01:18:10 UTC

Genres

metalmetalnwothmnew wave of speed metalblack 'n' rollblack speed metalthrash metal

Biography

Since forming in 2002, Midnight has captivated the metal/punk scene with their unique blend of lust, filth, and sleaze. Fronted by Athenar, the band's sound encompasses speed metal, black metal, and punk rock, resulting in a raw and infectious style that has garnered a devoted following. With a discography that includes demos, EPs, splits, and three full-length albums, Midnight's latest release, "Rebirth By Blasphemy," showcases a fuller and more intense sound, solidifying their reputation as a force in the underground music scene.

Top Brand Affinities

Report Date: 2025-10-31

Midnight cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, GERMANY, BRAZIL. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 698 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, Marshall, FromSoftware, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Midnight score 1.02% — Moderate bucket.

Brand: AmpegBrand: MarshallBrand: FromSoftware

Followers:68,371

Engagements:698

Rate:1.0%

Posts:1,993

Avg Likes:698

Avg Comments:10

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 68,371 · Engagements 698 · Rate 1.0% Posts 1,993 · Views 0 · Avg Likes 698 · Avg Comments 10 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 35-44: 25% 18-24: 20% 45-64: 8%	Largest: 25-34 (44%); next: 35-44 (25%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (45%) GERMANY (6%) BRAZIL (5%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (45%), GERMANY (6%), BRAZIL (5%)
Platform Engagement	Instagram: 698 avg likes/post	best engagement: Instagram 698 avg likes

Top Brand Affinities

Ampeg

Score: 66.91

Marshall

Score: 60.08

FromSoftware

Score: 24.27

Bloodborne

Score: 18.34

Metal Gear Solid

Score: 13.65

Pilsner Urquell

Score: 10.36

Sennheiser

Score: 8.97

Jagermeister

Score: 8.39

Capcom

Score: 7.12

Resident Evil

Score: 6.38

Diablo

Score: 6.23

Mortal Kombat

Score: 6.07

Brand	Category	Score
Ampeg		66.91
Marshall		60.08
FromSoftware		24.27
Bloodborne		18.34
Metal Gear Solid		13.65
Pilsner Urquell		10.36
Sennheiser		8.97
Jagermeister		8.39
Capcom		7.12
Resident Evil		6.38
Diablo		6.23
Mortal Kombat		6.07
Hot Topic		6.04
Fallout		5.89
Spotify Music		5.79
Sega		5.78
The Witcher		5.47
Paco Rabanne		5.15
Jack Daniels		4.86
WWE		4.85
Columbia Pictures		4.68
Coors		4.53
Warner Bros		4.52
Comedy Central		4.41
Harley-Davidson		4.16
Final Fantasy		4.16
Dr. Martens		4.00
Kickstarter		3.83
Budweiser		3.69
Paramount Pictures		3.53
Omega		3.45
Star Wars		3.25
Nintendo		3.08
AMC		2.97
Nickelodeon		2.94
NHL		2.89
Monster Beverage		2.84
Showtime		2.82
Rolls-Royce		2.76
Gundam		2.76
Activision Blizzard		2.75
Carhartt		2.69
Paypal		2.68
MTV		2.66
Vans		2.48
Busch		2.46
Guinness		2.43
SoundCloud		2.33
Polaroid		2.30
Pepsi		2.25