Midland
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
832,518
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:29:36 UTC
Genres
Biography
Midland's sound, developed at Texas' Sonic Ranch, has garnered attention from a diverse range of media outlets and fans, selling out venues like the Houston Rodeo and iconic Billy Bob’s in Ft. Worth. With a nod to classic country and a modern twist, Midland's retro-Nuevo style has captivated audiences and established them as an in-demand act in the country music scene. For the latest on Midland and their upcoming tour dates, fans can visit MidlandOfficial.com.
Midland converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, CANADA. Audience shape is heavily male (62%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 10,132 avg views per post, with supportive conversation on Instagram. Shared audience with Ariat, Live Nation, Miller Lite underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 832,518 · Engagements 3,854 · Rate 0.5% Posts 2,925 · Views 10,132 · Avg Likes 3,829 · Avg Comments 77 · Avg Views 10,132 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 35% 25-34: 34% 35-44: 16% 45-64: 10% |
Largest: 18-24 (35%); next: 25-34 (34%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (66%) BRAZIL (6%) CANADA (5%) UNITED KINGDOM (3%) INDIA (2%) |
Top regions: UNITED STATES (66%), BRAZIL (6%), CANADA (5%) |
| Platform Engagement | Instagram: 3,430 avg likes/post · Youtube: 10,132 avg views/post | Best reach: Youtube 10,132 avg views; best engagement: Instagram 3,430 avg likes |
Top Brand Affinities
Ariat
Live Nation
Miller Lite
Houston Livestock Show and Rodeo
Coors
Barstool Sports
Margaritaville
Carhartt
Bud Light
Chick-fil-A
Amazon Music
Free People
| Brand | Category | Score |
|---|---|---|
| Ariat | 36.94 | |
| Live Nation | 24.16 | |
| Miller Lite | 19.34 | |
| Houston Livestock Show and Rodeo | 19.10 | |
| Coors | 18.00 | |
| Barstool Sports | 11.07 | |
| Margaritaville | 9.01 | |
| Carhartt | 8.74 | |
| Bud Light | 8.34 | |
| Chick-fil-A | 8.29 | |
| Amazon Music | 7.52 | |
| Free People | 6.88 | |
| Verizon | 6.71 | |
| Busch | 6.61 | |
| NHL | 6.52 | |
| Kroger | 6.46 | |
| GMC | 5.76 | |
| Pacific Northwest Wonderland | 5.53 | |
| NBC | 5.19 | |
| Gillette | 5.19 | |
| Budweiser | 5.08 | |
| Cadillac | 4.50 | |
| Steve Madden | 4.45 | |
| Target | 4.34 | |
| iHeartRadio Music Awards | 4.04 | |
| Jeep | 4.04 | |
| PetSmart | 3.99 | |
| Abercrombie & Fitch | 3.95 | |
| American Eagle | 3.71 | |
| Jack Daniels | 3.68 | |
| NORDSTROM | 3.66 | |
| NFL | 3.65 | |
| Taco Bell | 3.60 | |
| Sunnies Studios | 3.49 | |
| ESPN | 3.47 | |
| Urban Outfitters | 3.46 | |
| Harley-Davidson | 3.46 | |
| Coachella | 3.44 | |
| Paramount Pictures | 3.41 | |
| Walmart | 3.38 | |
| Showtime | 3.36 | |
| Lululemon Athletica | 3.30 | |
| OLD NAVY | 3.29 | |
| Dr. Martens | 3.28 | |
| Bentley | 3.11 | |
| Costco | 2.92 | |
| Spotify Music | 2.90 | |
| Chevrolet | 2.86 | |
| Ford | 2.81 | |
| WWE | 2.80 |
Official Profiles
Login to view Contact
LoginArtist: Midland
The map shows every radio station that aired Midland today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 04:00 UTC | Midland, Midland (UK) | The Colosseum at Caesars Windsor | Windsor, Canada | |
| 2025-12-19 04:00 UTC | Midland, Midland (UK) | Kansas Star Event Center Arena | Mulvane, United States | |
| 2025-12-20 02:00 UTC | Midland, Midland (UK) | Billy Bob's Texas | Fort Worth, United States | |
| 2025-12-21 02:00 UTC | Midland, Midland (UK) | Billy Bob's Texas | Fort Worth, United States | |
| 2025-12-28 04:00 UTC | Willow Avalon, Midland, Midland (UK) | Choctaw Grand Theater | Durant, United States |
