Midlake
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
19,100
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 07:46:18 UTC
Genres
Biography
For the Sake of Bethel Woods, the highly anticipated album from Midlake, is set to captivate listeners with its intricate layers and melodic sophistication. Produced by John Congleton, the record has been praised for its immersive warmth and mystery, solidifying Midlake's status as one of the finest bands of our generation. Early reviews laud the album as the band's most daring work yet, showcasing their constant evolution and commitment to pushing musical boundaries.
Midlake reliably reaches 18-24 & 25-34 audiences in UNITED STATES, TüRKIYE, ITALY. The base is heavily male (59%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (133,616 avg views per post); Youtube layers on depth and replies. The audience sits near MOOG, Ampeg, Live Nation, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,100 · Engagements 1,438 · Rate 7.5% Posts 44 · Views 133,616 · Avg Likes 1,379 · Avg Comments 75 · Avg Views 133,616 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 35% 35-44: 12% 45-64: 6% |
Largest: 18-24 (43%); next: 25-34 (35%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (21%) TüRKIYE (19%) ITALY (9%) CANADA (7%) BRAZIL (4%) |
Top regions: UNITED STATES (21%), TüRKIYE (19%), ITALY (9%) |
| Platform Engagement | Instagram: 530 avg likes/post · Youtube: 133,616 avg views/post | Best reach: Youtube 133,616 avg views; best engagement: Youtube 849 avg likes |
Top Brand Affinities
MOOG
Ampeg
Live Nation
Akg
Sennheiser
Pro Tools
Tate Modern
Akai
Amazon Music
Ableton
Spotify Music
Leica
| Brand | Category | Score |
|---|---|---|
| MOOG | 47.85 | |
| Ampeg | 42.87 | |
| Live Nation | 24.18 | |
| Akg | 21.06 | |
| Sennheiser | 13.66 | |
| Pro Tools | 12.19 | |
| Tate Modern | 11.45 | |
| Akai | 10.70 | |
| Amazon Music | 10.36 | |
| Ableton | 9.05 | |
| Spotify Music | 7.29 | |
| Leica | 6.03 | |
| Nixon | 4.94 | |
| Kodak | 4.90 | |
| Anthropologie | 4.55 | |
| Coors | 4.48 | |
| Kickstarter | 4.14 | |
| SoundCloud | 4.09 | |
| Fujifilm | 4.03 | |
| Columbia Pictures | 3.72 | |
| Verizon | 3.66 | |
| Paramount Pictures | 3.64 | |
| Polaroid | 3.63 | |
| Lollapalooza | 3.63 | |
| Guinness | 3.61 | |
| BBC | 3.55 | |
| Oculus | 3.51 | |
| Airbnb | 3.48 | |
| Warner Bros | 3.21 | |
| Emporium | 3.20 | |
| Coachella | 3.16 | |
| Showtime | 3.16 | |
| Dr. Martens | 3.05 | |
| Olympus | 2.97 | |
| Mulberry | 2.87 | |
| NBC | 2.87 | |
| Cadillac | 2.86 | |
| Citroen | 2.57 | |
| NHL | 2.55 | |
| Carhartt | 2.54 | |
| Star Wars | 2.49 | |
| Philips | 2.44 | |
| Lego | 2.43 | |
| Nintendo | 2.39 | |
| HBO | 2.29 | |
| Nickelodeon | 2.28 | |
| MTV | 2.17 | |
| Beats Electronics | 2.15 | |
| Budweiser | 2.06 | |
| Tinder | 2.03 |
Official Profiles
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LoginArtist: Midlake
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-01 03:00 UTC | Midlake | Fire Station | Sunderland, United Kingdom | |
| 2026-02-01 03:00 UTC | Midlake | The Fire Station | Sunderland, United Kingdom | |
| 2026-02-02 00:00 UTC | MIDLAKE | The Crossing Digbeth | Birmingham, United Kingdom | |
| 2026-02-04 03:00 UTC | Midlake | Gorilla Manchester | Manchester, United Kingdom | |
| 2026-02-04 03:00 UTC | Midlake | Gorilla | Manchester, United Kingdom | |
| 2026-02-05 03:00 UTC | Midlake | Brudenell Social Club | Leeds, United Kingdom | |
| 2026-02-06 02:30 UTC | Midlake | Thekla | Bristol, United Kingdom | |
| 2026-02-07 03:00 UTC | Midlake | Electric Ballroom | London, United Kingdom | |
| 2026-02-08 02:30 UTC | MIDLAKE | Chalk | Brighton, United Kingdom | |
| 2026-02-10 03:30 UTC | MIDLAKE | Club Wintercircus | Ghent, Belgium | |
| 2026-02-11 03:00 UTC | MIDLAKE | Paradiso Grote Zaal | Amsterdam, Netherlands | |
| 2026-02-12 03:00 UTC | MIDLAKE | Alhambra | Paris, France | |
| 2026-02-12 04:00 UTC | Midlake | Alhambra Théâtre Music-Hall | Paris, France |
