Middle Kids
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
76,999
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 18:14:49 UTC
Genres
Biography
The Sydney-based trio gained recognition with their debut single "Edge Of Town" in 2017 and their award-winning debut album "Lost Friends." Their latest album, "Today We're The Greatest," won Best Rock Album at the 2021 ARIA Awards and propelled them to international success, leading to performances on top US TV shows and tours alongside acclaimed artists like Bloc Party and Kings of Leon. With a growing global following and a dynamic sound, Middle Kids continue to captivate audiences with their emotive indie rock.
Middle Kids performs best with fans in the 18-24 range, concentrated in UNITED STATES, AUSTRALIA, CANADA. Audience composition is heavily male (64%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 6,271 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Telstra, Vegemite, Coles, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Middle Kids is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 76,999 · Engagements 1,329 · Rate 1.7% Posts 1,120 · Views 7,075 · Avg Likes 1,319 · Avg Comments 21 · Avg Views 7,075 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 32% 35-44: 14% 45-64: 8% |
Largest: 18-24 (41%); next: 25-34 (32%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (32%) AUSTRALIA (18%) CANADA (6%) UNITED KINGDOM (6%) BRAZIL (4%) |
Top regions: UNITED STATES (32%), AUSTRALIA (18%), CANADA (6%) |
| Platform Engagement | Instagram: 1,160 avg likes/post · Tiktok: 804 avg views/post · Youtube: 6,271 avg views/post | Best reach: Youtube 6,271 avg views; best engagement: Instagram 1,160 avg likes |
Top Brand Affinities
Telstra
Vegemite
Coles
Qantas
Live Nation
Kmart
Woolworths
Sunnies Studios
Amazon Music
Pro Tools
Ableton
New Line Cinema
| Brand | Category | Score |
|---|---|---|
| Telstra | 46.66 | |
| Vegemite | 35.98 | |
| Coles | 25.00 | |
| Qantas | 22.87 | |
| Live Nation | 21.49 | |
| Kmart | 13.65 | |
| Woolworths | 10.66 | |
| Sunnies Studios | 9.30 | |
| Amazon Music | 9.30 | |
| Pro Tools | 8.87 | |
| Ableton | 7.68 | |
| New Line Cinema | 7.66 | |
| Spotify Music | 6.42 | |
| Billabong | 5.89 | |
| Holden | 5.31 | |
| Coachella | 5.16 | |
| Emporium | 5.01 | |
| Lollapalooza | 4.89 | |
| BALMAIN | 4.88 | |
| ABC | 4.78 | |
| Coors | 4.33 | |
| Airbnb | 4.26 | |
| Paramount Pictures | 4.16 | |
| Polaroid | 4.05 | |
| Showtime | 3.98 | |
| Kodak | 3.84 | |
| Dr. Martens | 3.72 | |
| Tinder | 3.69 | |
| Pfizer | 3.53 | |
| Summit Entertainment | 3.46 | |
| Guinness | 3.16 | |
| SoundCloud | 3.14 | |
| Fujifilm | 3.05 | |
| Aperol | 3.04 | |
| McLaren | 2.79 | |
| Columbia Pictures | 2.68 | |
| NHL | 2.58 | |
| NBC | 2.55 | |
| Geocaching | 2.54 | |
| Nickelodeon | 2.53 | |
| MTV | 2.52 | |
| Urban Outfitters | 2.43 | |
| Lush | 2.39 | |
| Mulberry | 2.29 | |
| Budweiser | 2.25 | |
| Chrysler | 2.08 | |
| ASOS | 2.04 | |
| Boeing | 2.01 | |
| The Olympic Games | 1.96 | |
| Pixar | 1.91 |
Official Profiles
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LoginArtist: Middle Kids
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
