Midas the Jagaban

Midas the Jagaban — hip-hop & rap artist from GB.

In the music industry, innovation and evolution are paramount for artists to stay relevant and engage with their audience. Experimentation with new sounds,…

Influence: 50.12% Fanbase: 29.78% Trending: 60.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

boohoo • 20.29% • Very Strong

As of 2025-09-09

243,026

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:14 UTC

Genres

hip-hop & rapafroswing

Biography

In the music industry, innovation and evolution are paramount for artists to stay relevant and engage with their audience. Experimentation with new sounds, genres, and production techniques is often a key driver for success in a constantly changing landscape. By pushing boundaries and challenging traditional norms, musicians can carve out their unique identity and leave a lasting impact on listeners.

Top Brand Affinities

Report Date: 2025-09-09

Midas the Jagaban builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, FRANCE, UNITED STATES. With a female-leaning (53%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (9,103 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with boohoo, Mixcloud, Accor Hotels point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Midas the Jagaban score 0.19% — Low bucket.

Brand: boohooBrand: MixcloudBrand: Accor Hotels

Followers:243,026

Engagements:469

Rate:0.2%

Posts:141

Avg Likes:433

Avg Comments:31

Avg Views:10,589

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 243,026 · Engagements 469 · Rate 0.2% Posts 141 · Views 10,589 · Avg Likes 433 · Avg Comments 31 · Avg Views 10,589	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 10% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED KINGDOM (25%) FRANCE (14%) UNITED STATES (14%) CANADA (3%) NIGERIA (3%)	Top regions: UNITED KINGDOM (25%), FRANCE (14%), UNITED STATES (14%)
Platform Engagement	Instagram: 142 avg likes/post · Tiktok: 9,103 avg views/post · Youtube: 1,486 avg views/post	Best reach: Tiktok 9,103 avg views; best engagement: Tiktok 249 avg likes

Top Brand Affinities

boohoo

Score: 20.29

Mixcloud

Score: 17.35

Accor Hotels

Score: 16.72

MISSGUIDED

Score: 15.70

True Religion

Score: 14.78

Palm Angels

Score: 14.06

Jean Paul Gaultier

Score: 13.97

Acne Studios

Score: 12.26

Vivienne Westwood

Score: 11.03

River Island

Score: 10.68

Champion

Score: 10.60

Maison Margiela

Score: 9.74

Brand	Category	Score
boohoo		20.29
Mixcloud		17.35
Accor Hotels		16.72
MISSGUIDED		15.70
True Religion		14.78
Palm Angels		14.06
Jean Paul Gaultier		13.97
Acne Studios		12.26
Vivienne Westwood		11.03
River Island		10.68
Champion		10.60
Maison Margiela		9.74
ASOS		9.49
Foot Locker		8.74
Amazon Music		8.33
shein		7.72
SoundCloud		7.15
JACQUEMUS		6.92
Hennessy		6.87
FashionNova		6.83
Pioneer		6.58
SheInside		6.20
Ableton		6.02
Selfridges		6.01
Primark		5.82
CNN		5.82
Fenty beauty		5.80
Bershka		5.70
Dr. Martens		4.99
Loewe		4.77
Urban Outfitters		4.75
Alexander McQueen		4.73
Spotify Music		4.47
Beats Electronics		4.46
Coach		4.45
UGG		4.39
Balenciaga		4.21
Timberland		4.12
Moncler		4.00
Versace		3.52
Fendi		3.37
KENZO		3.32
Pull&Bear		3.29
H&M		3.29
Stüssy		3.26
BALMAIN		3.25
Puma		3.22
Zara		3.14
Topshop		3.07
Kodak		2.87