Microwave
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
82,988
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 14:45:08 UTC
Genres
Biography
Written after transformative experiences with ayahuasca in Peru, Let’s Start Degeneracy explores themes of shedding old habits, releasing fear, guilt, and shame, and embracing self-care and happiness. As the band reconvened post-pandemic, vocalist/guitarist Nathan Hardy, bassist/vocalist Tyler Hill, and drummer Timothy “Tito” Pittard found their way back to Microwave, embodying a newfound sense of freedom and authenticity in their music.
Microwave engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, CANADA. The fan base skews heavily male (64%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,595 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, Arctic Fox hair Color, Live Nation, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 82,988 · Engagements 1,511 · Rate 1.8% Posts 250 · Views 1,971 · Avg Likes 1,497 · Avg Comments 21 · Avg Views 1,971 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 31% 13-17: 6% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (31%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (66%) UNITED KINGDOM (8%) CANADA (4%) AUSTRALIA (3%) MEXICO (2%) |
Top regions: UNITED STATES (66%), UNITED KINGDOM (8%), CANADA (4%) |
| Platform Engagement | Instagram: 1,337 avg likes/post · Tiktok: 1,595 avg views/post · Youtube: 376 avg views/post | Best reach: Tiktok 1,595 avg views; best engagement: Instagram 1,337 avg likes |
Top Brand Affinities
Ampeg
Arctic Fox hair Color
Live Nation
Zumiez
Pro Tools
Hot Topic
Taco Bell
Spotify Music
Coors
Lime Crime
Verizon
Kroger
| Brand | Category | Score |
|---|---|---|
| Ampeg | 39.55 | |
| Arctic Fox hair Color | 28.38 | |
| Live Nation | 20.47 | |
| Zumiez | 18.77 | |
| Pro Tools | 11.96 | |
| Hot Topic | 10.79 | |
| Taco Bell | 9.27 | |
| Spotify Music | 8.56 | |
| Coors | 7.10 | |
| Lime Crime | 6.90 | |
| Verizon | 6.35 | |
| Kroger | 6.09 | |
| Dr. Martens | 5.67 | |
| Free People | 5.66 | |
| Publix | 5.41 | |
| Walgreens | 5.39 | |
| Ableton | 5.29 | |
| Gillette | 5.07 | |
| Margaritaville | 5.04 | |
| Vans | 4.86 | |
| NHL | 4.72 | |
| Showtime | 4.42 | |
| Busch | 4.35 | |
| Paramount Pictures | 4.33 | |
| SoundCloud | 4.30 | |
| Lollapalooza | 4.25 | |
| Amway | 4.20 | |
| Chick-fil-A | 4.20 | |
| Heinz | 4.04 | |
| Urban Outfitters | 4.02 | |
| American Eagle | 3.98 | |
| Holden | 3.88 | |
| iHeartRadio Music Awards | 3.87 | |
| Polaroid | 3.72 | |
| Emporium | 3.71 | |
| Kodak | 3.69 | |
| Chrysler | 3.67 | |
| Fallout | 3.62 | |
| Tinder | 3.60 | |
| Carhartt | 3.49 | |
| Walmart | 3.29 | |
| Budweiser | 3.29 | |
| Comedy Central | 3.13 | |
| Prismacolor | 3.11 | |
| Philips | 3.10 | |
| Fujifilm | 3.08 | |
| AMC | 2.94 | |
| Nintendo | 2.92 | |
| Chipotle Mexican Grill | 2.89 | |
| Lush | 2.88 |
Official Profiles
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LoginArtist: Microwave
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 00:00 UTC | Hot Mulligan, Microwave, Charmer, Piebald, Footballhead | The Fillmore Detroit | Detroit, United States |















