Mico
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,532,835
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:03:03 UTC
Genres
Biography
Mico cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, PHILIPPINES, CANADA. A female-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 120,300 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with SpeedPaint, Five Nights at Freddy's, Life Is Strange, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,532,835 · Engagements 79,390 · Rate 5.2% Posts 1,425 · Views 160,329 · Avg Likes 74,567 · Avg Comments 1,024 · Avg Views 160,329 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 20% 13-17: 12% 35-44: 3% |
Largest: 18-24 (65%); next: 25-34 (20%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
UNITED STATES (36%) PHILIPPINES (11%) CANADA (8%) UNITED KINGDOM (5%) BRAZIL (5%) |
Top regions: UNITED STATES (36%), PHILIPPINES (11%), CANADA (8%) |
| Platform Engagement | Instagram: 39,474 avg likes/post · Tiktok: 120,300 avg views/post · Youtube: 40,029 avg views/post | Best reach: Tiktok 120,300 avg views; best engagement: Instagram 39,474 avg likes |
Top Brand Affinities
SpeedPaint
Five Nights at Freddy's
Life Is Strange
Persona 5
Hot Topic
DeviantArt
Cartoon Network
Final Fantasy
Sega
Showtime
Spotify Music
Kate Spade
| Brand | Category | Score |
|---|---|---|
| SpeedPaint | 15.52 | |
| Five Nights at Freddy's | 14.54 | |
| Life Is Strange | 13.35 | |
| Persona 5 | 12.83 | |
| Hot Topic | 7.41 | |
| DeviantArt | 7.03 | |
| Cartoon Network | 6.53 | |
| Final Fantasy | 4.31 | |
| Sega | 4.13 | |
| Showtime | 3.52 | |
| Spotify Music | 3.43 | |
| Kate Spade | 3.42 | |
| SoundCloud | 3.31 | |
| Jollibee | 3.12 | |
| Prismacolor | 3.11 | |
| Urban Outfitters | 3.03 | |
| Lollapalooza | 2.70 | |
| Pokemon Go | 2.41 | |
| League of Legends | 2.38 | |
| Nickelodeon | 2.29 | |
| Pokemon | 2.23 | |
| Activision Blizzard | 2.23 | |
| Polaroid | 2.21 | |
| Paramount Pictures | 2.20 | |
| Walmart | 2.14 | |
| Chrysler | 2.09 | |
| Sprite | 1.98 | |
| Sunnies Studios | 1.94 | |
| Ubisoft | 1.84 | |
| Marvel | 1.74 | |
| Victoria's Secret | 1.73 | |
| Too Faced Cosmetics | 1.69 | |
| Marvel Entertainment | 1.68 | |
| Vans | 1.68 | |
| Converse | 1.66 | |
| Star Wars | 1.63 | |
| Nintendo | 1.61 | |
| Transformers | 1.61 | |
| Costco | 1.58 | |
| Forever 21 | 1.57 | |
| shein | 1.52 | |
| McDonald's | 1.50 | |
| NYX Cosmetics | 1.48 | |
| Chipotle Mexican Grill | 1.48 | |
| Tarte Cosmetics | 1.48 | |
| Walt Disney | 1.45 | |
| Urban Decay Cosmetics | 1.45 | |
| Beats Electronics | 1.42 | |
| Starbucks | 1.40 | |
| UNIQLO | 1.40 |
Official Profiles
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LoginArtist: Mico
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Mico | Kantine | Augsburg, Germany | |
| 2025-12-08 04:00 UTC | Mico, Hunter Daily | Live Music Hall | Cologne, Germany | |
| 2025-12-09 03:00 UTC | Mico | Tolhuistuin | Amsterdam, Netherlands | |
| 2025-12-11 03:00 UTC | Mico | La Machine du Moulin Rouge | Paris, France | |
| 2025-12-11 04:00 UTC | Mico | Cabaret-Sauvage | Paris, France | |
| 2025-12-12 03:00 UTC | Mico, Hunter Daily | Trix | Antwerp, Belgium | |
| 2025-12-14 02:30 UTC | Mico, Hunter Daily | Thekla | Bristol, United Kingdom | |
| 2025-12-15 03:00 UTC | Mico | Gorilla Manchester | Manchester, United Kingdom | |
| 2025-12-15 03:00 UTC | Mico, Hunter Daily | O2 Ritz Manchester | Manchester, United Kingdom | |
| 2025-12-16 03:00 UTC | Mico | The Wardrobe | Leeds, United Kingdom | |
| 2025-12-18 03:00 UTC | Mico | HERE at Outernet | London, United Kingdom | |
| 2025-12-19 03:00 UTC | Mico | SWG3 | Glasgow, United Kingdom | |
| 2025-12-21 03:00 UTC | Mico | The Academy | Dublin, Ireland |
