Micky & The Motorcars

Micky & The Motorcars — country artist from FK.

Hailing from Austin, Texas, Micky and the Motorcars, led by brothers Micky and Gary Braun, are sons of Western Swing musician Muzzie Braun. Along with their…

Influence: 51.97% Fanbase: 27.72% Trending: 64.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 51.37% • Very Strong

As of 2025-09-09

27,894

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:49 UTC

Genres

countrytexas countryred dirtcountryrockrock

Biography

Hailing from Austin, Texas, Micky and the Motorcars, led by brothers Micky and Gary Braun, are sons of Western Swing musician Muzzie Braun. Along with their bandmates, the group has released several albums since moving from Idaho to Austin, including "Which Way From Here" (2002) and "Long Time Comin'" (2019). Touring extensively, the band plays over 100 shows annually and maintains a loyal fan base nearly two decades after their formation.

Top Brand Affinities

Report Date: 2025-09-09

Micky & The Motorcars resonates most with 35-44 & 25-34 audiences and shows durable presence in UNITED STATES, CANADA, BRAZIL. With a male-leaning (53%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (83 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Houston Livestock Show and Rodeo, Miller Lite, Ariat makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Micky & The Motorcars score 0.30% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: Miller LiteBrand: Ariat

Followers:27,894

Engagements:83

Rate:0.3%

Posts:1,075

Avg Likes:83

Avg Comments:2

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,894 · Engagements 83 · Rate 0.3% Posts 1,075 · Views 0 · Avg Likes 83 · Avg Comments 2 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 34% 25-34: 33% 45-64: 21% 18-24: 11%	Largest: 35-44 (34%); next: 25-34 (33%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (97%) CANADA (0%) BRAZIL (0%) FRANCE (0%) MEXICO (0%)	Top regions: UNITED STATES (97%), CANADA (0%), BRAZIL (0%)
Platform Engagement	Instagram: 83 avg likes/post	best engagement: Instagram 83 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 51.37

Miller Lite

Score: 42.33

Ariat

Score: 34.88

Coors

Score: 26.62

Crown Royal

Score: 19.16

RAM Trucks

Score: 17.23

Southwest Airlines

Score: 14.74

Barstool Sports

Score: 14.15

Kenworth

Score: 13.78

Tagaz

Score: 13.48

Amazon Music

Score: 12.06

Margaritaville

Score: 11.64

Brand	Category	Score
Houston Livestock Show and Rodeo		51.37
Miller Lite		42.33
Ariat		34.88
Coors		26.62
Crown Royal		19.16
RAM Trucks		17.23
Southwest Airlines		14.74
Barstool Sports		14.15
Kenworth		13.78
Tagaz		13.48
Amazon Music		12.06
Margaritaville		11.64
Dr Pepper		11.32
Jim Beam		9.53
Titleist		9.37
Bud Light		9.14
Stihl		8.54
Bonneville		7.99
Jameson		7.81
Pacific Northwest Wonderland		7.70
Busch		7.40
Carhartt		6.73
Cadillac		6.59
Kroger		6.12
Free People		5.68
Chick-fil-A		5.54
The Home Depot		5.41
NBC		5.20
ESPN		5.04
Paramount Pictures		5.01
GMC		4.94
Verizon		4.81
Jeep		4.80
Spotify Music		4.71
BarkBox		4.55
Budweiser		4.52
Harley-Davidson		4.46
Pilsner Urquell		4.39
iHeartRadio Music Awards		4.32
Gillette		4.26
FedEx		4.04
Nixon		3.97
Taco Bell		3.86
Walmart		3.50
Jack Daniels		3.39
Chevrolet		3.37
NORDSTROM		3.36
Ford		3.32
Target		3.29
NFL		3.27