Mickey Singh

Mickey Singh — pop artist from US.

Discover the newest music releases and videos in the industry. Stay updated on the latest trends and artists making waves in the music scene. From…

Influence: 53.88% Fanbase: 37.72% Trending: 61.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 21.77% • Very Strong

As of 2025-09-11

1,778,574

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 12:08:27 UTC

Genres

popdesi poppunjabi poppopmainstream pop

Biography

Discover the newest music releases and videos in the industry. Stay updated on the latest trends and artists making waves in the music scene. From chart-topping hits to underground gems, find the hottest tracks and visuals that are shaping the sound of today. Dive into a world of diverse genres and styles, and explore the dynamic landscape of contemporary music. Whether you're a casual listener or a dedicated music enthusiast, there's something for everyone in the ever-evolving realm of music and videos. Keep your playlist fresh and your music knowledge up-to-date with the latest releases and videos from your favorite artists and emerging talents.

Top Brand Affinities

Report Date: 2025-09-11

Mickey Singh builds repeat engagement among 18-24 & 25-34 audiences throughout INDIA, PAKISTAN, UNITED STATES. With a heavily male (79%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (2,748 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Sabyasachi Mukherjee, OOTD Magazine, boohoo point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mickey Singh score 0.90% — Low bucket.

Brand: Sabyasachi MukherjeeBrand: OOTD MagazineBrand: boohoo

Followers:1,778,574

Engagements:15,944

Rate:0.9%

Posts:255

Avg Likes:15,938

Avg Comments:158

Avg Views:2,748

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,778,574 · Engagements 15,944 · Rate 0.9% Posts 255 · Views 2,748 · Avg Likes 15,938 · Avg Comments 158 · Avg Views 2,748	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 33% 13-17: 6% 35-44: 3%	Largest: 18-24 (57%); next: 25-34 (33%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	INDIA (69%) PAKISTAN (7%) UNITED STATES (6%) BANGLADESH (5%) CANADA (2%)	Top regions: INDIA (69%), PAKISTAN (7%), UNITED STATES (6%)
Platform Engagement	Instagram: 15,785 avg likes/post · Youtube: 2,748 avg views/post	Best reach: Youtube 2,748 avg views; best engagement: Instagram 15,785 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 21.77

OOTD Magazine

Score: 6.41

boohoo

Score: 5.66

Travelstoke

Score: 5.44

NARS Cosmetics

Score: 5.07

Bobbi Brown Cosmetics

Score: 5.04

Superdry

Score: 4.65

Huda Beauty

Score: 4.54

Mahindra

Score: 4.04

Estee Lauder

Score: 3.90

FashionNova

Score: 3.71

Hublot

Score: 3.65

Brand	Category	Score
Sabyasachi Mukherjee		21.77
OOTD Magazine		6.41
boohoo		5.66
Travelstoke		5.44
NARS Cosmetics		5.07
Bobbi Brown Cosmetics		5.04
Superdry		4.65
Huda Beauty		4.54
Mahindra		4.04
Estee Lauder		3.90
FashionNova		3.71
Hublot		3.65
Gymshark		3.54
Kate Spade		3.38
Zara		2.97
Christian Louboutin		2.95
A Game of Tones		2.95
musical.ly		2.89
Sephora		2.88
ASOS		2.87
Urban Decay Cosmetics		2.83
Ray-Ban		2.81
Beats Electronics		2.80
Geocaching		2.80
Armani		2.68
Anastasia Beverly Hills		2.67
TOM FORD		2.58
Fenty beauty		2.57
H&M		2.56
Forever 21		2.48
Make Up For Ever		2.45
Kylie Cosmetics		2.41
MTV		2.34
Tarte Cosmetics		2.33
shein		2.32
Snapseed		2.32
Travelgram		2.32
Rolls-Royce		2.27
Benefit Cosmetics		2.26
Gucci		2.23
Under Armour		2.20
Versace		2.18
Levi's		2.15
Victoria's Secret		2.10
Jaguar		2.10
Too Faced Cosmetics		2.07
Maybelline		2.06
Louis Vuitton		2.01
SheInside		2.00
BBC		1.95