michigander
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
66,264
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:17 UTC
Genres
Biography
michigander indexes high with fans in the 18-24 range in UNITED STATES, CANADA, UNITED KINGDOM. The skew is heavily male (67%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,277 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Shinola, Live Nation, Ampeg, making streetwear, music platforms, and lifestyle products a natural test bed. Choose michigander when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 66,264 · Engagements 568 · Rate 0.9% Posts 2,299 · Views 2,349 · Avg Likes 554 · Avg Comments 29 · Avg Views 2,349 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 36% 35-44: 14% 45-64: 7% |
Largest: 18-24 (39%); next: 25-34 (36%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (66%) CANADA (5%) UNITED KINGDOM (4%) BRAZIL (3%) PHILIPPINES (3%) |
Top regions: UNITED STATES (66%), CANADA (5%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 440 avg likes/post · Tiktok: 1,072 avg views/post · Youtube: 1,277 avg views/post | Best reach: Youtube 1,277 avg views; best engagement: Instagram 440 avg likes |
Top Brand Affinities
Shinola
Live Nation
Ampeg
Lollapalooza
Warby Parker
MOOG
Pro Tools
Amazon Music
Sennheiser
Madewell
Ableton
Delta
| Brand | Category | Score |
|---|---|---|
| Shinola | 96.05 | |
| Live Nation | 34.27 | |
| Ampeg | 26.06 | |
| Lollapalooza | 20.51 | |
| Warby Parker | 20.18 | |
| MOOG | 17.77 | |
| Pro Tools | 15.68 | |
| Amazon Music | 13.89 | |
| Sennheiser | 11.24 | |
| Madewell | 10.93 | |
| Ableton | 9.76 | |
| Delta | 9.75 | |
| Spotify Music | 8.90 | |
| Kroger | 8.89 | |
| Coors | 7.72 | |
| Carhartt | 6.95 | |
| Free People | 6.83 | |
| Taco Bell | 6.77 | |
| iHeartRadio Music Awards | 6.38 | |
| Kickstarter | 6.32 | |
| Publix | 6.25 | |
| Gillette | 5.87 | |
| Amway | 5.83 | |
| The Home Depot | 5.75 | |
| Target | 5.53 | |
| Kodak | 5.40 | |
| Pacific Northwest Wonderland | 5.33 | |
| Columbia Pictures | 5.18 | |
| Heinz | 5.12 | |
| Margaritaville | 5.08 | |
| Coachella | 4.98 | |
| Bud Light | 4.81 | |
| Showtime | 4.80 | |
| NBC | 4.74 | |
| Paramount Pictures | 4.67 | |
| Chick-fil-A | 4.56 | |
| Cadillac | 4.56 | |
| Anthropologie | 4.53 | |
| Busch | 4.52 | |
| Verizon | 4.29 | |
| SoundCloud | 4.16 | |
| Airbnb | 3.99 | |
| Chrysler | 3.95 | |
| Holden | 3.95 | |
| FedEx | 3.94 | |
| Polaroid | 3.91 | |
| American Eagle | 3.80 | |
| Leica | 3.62 | |
| Gatorade | 3.50 | |
| Chipotle Mexican Grill | 3.50 |
Official Profiles
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LoginArtist: michigander
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
