Michelle Williams

Michelle Williams — pop artist from US.

Michelle Williams is a multi-talented artist known for her Grammy Award-winning singing career with Destiny's Child, as well as for her successful solo albums…

Influence: 59.38% Fanbase: 40.12% Trending: 69.02% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 18.95% • Very Strong

As of 2025-09-08

1,557,092

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:43 UTC

Genres

popdance pophip popr&b, funk & soulr&burban contemporaryr&b/soulgospel r&b

Biography

Michelle Williams is a multi-talented artist known for her Grammy Award-winning singing career with Destiny's Child, as well as for her successful solo albums and Broadway performances. In addition to her music achievements, Williams has ventured into entrepreneurship with the launch of Believe by Michelle, a line of home goods inspired by her grandmother's quilting. She is also an advocate for women's health and empowerment, serving as an ambassador for the Office on Women's Health.

Williams has made a mark in the entertainment industry through various endeavors, including her Broadway roles in productions like Aida, The Color Purple, and Chicago. She has also appeared on television as a host on shows like Fix My Choir and has used her platform to mentor aspiring musicians. With a diverse range of talents and a commitment to important causes, Michelle Williams continues to make a positive impact both on and off the stage.

Top Brand Affinities

Report Date: 2025-09-08

Michelle Williams converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. Audience shape is heavily female (69%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,550,344 avg views per post, with supportive conversation on Youtube. Shared audience with Shea Moisture, Amazon Music, Houston Livestock Show and Rodeo underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michelle Williams score 1.38% — Moderate bucket.

Brand: Shea MoistureBrand: Amazon MusicBrand: Houston Livestock Show and Rodeo

Followers:1,557,092

Engagements:21,462

Rate:1.4%

Posts:1,834

Avg Likes:20,484

Avg Comments:1,007

Avg Views:1,550,344

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,557,092 · Engagements 21,462 · Rate 1.4% Posts 1,834 · Views 1,550,344 · Avg Likes 20,484 · Avg Comments 1,007 · Avg Views 1,550,344	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 37% 35-44: 9% 13-17: 6%	Largest: 18-24 (46%); next: 25-34 (37%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (42%) BRAZIL (11%) UNITED KINGDOM (4%) CANADA (3%) FRANCE (3%)	Top regions: UNITED STATES (42%), BRAZIL (11%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 7,284 avg likes/post · Youtube: 1,550,344 avg views/post	Best reach: Youtube 1,550,344 avg views; best engagement: Youtube 13,200 avg likes

Top Brand Affinities

Shea Moisture

Score: 18.95

Amazon Music

Score: 9.05

Houston Livestock Show and Rodeo

Score: 8.62

boohoo

Score: 8.38

Fenty beauty

Score: 7.83

NBC

Score: 7.35

Steve Madden

Score: 6.97

CNN

Score: 6.86

FashionNova

Score: 6.84

Publix

Score: 6.72

JACQUEMUS

Score: 6.21

Macy's

Score: 6.12

Brand	Category	Score
Shea Moisture		18.95
Amazon Music		9.05
Houston Livestock Show and Rodeo		8.62
boohoo		8.38
Fenty beauty		7.83
NBC		7.35
Steve Madden		6.97
CNN		6.86
FashionNova		6.84
Publix		6.72
JACQUEMUS		6.21
Macy's		6.12
MISSGUIDED		5.72
NORDSTROM		5.72
Coach		5.50
iHeartRadio Music Awards		5.32
ULTA Beauty		5.17
Alexander McQueen		5.12
ASOS		5.09
Hennessy		4.83
OLD NAVY		4.71
Loewe		4.69
Target		4.60
MTV		4.38
shein		4.38
HomeGoods		4.34
UGG		4.09
TOM FORD		4.05
Verizon		3.95
Walmart		3.94
Kate Spade		3.77
SheInside		3.67
NARS Cosmetics		3.50
Coachella		3.34
Versace		3.21
Abercrombie & Fitch		3.21
Dr. Martens		3.17
GAP		3.08
BALMAIN		3.05
Vogue		3.02
Forever 21		3.00
Sephora		2.93
Nickelodeon		2.86
ESPN		2.81
Urban Outfitters		2.78
Christian Louboutin		2.76
Fendi		2.75
Topshop		2.72
Too Faced Cosmetics		2.68
Philips		2.67