Michelle Gurevich

Michelle Gurevich — rock artist from CA.

Michelle's latest album, "It Was the Moment," delves into themes of grief, passion, and loss, showcasing her vulnerability and emotional depth. Drawing…

Influence: 54.32% Fanbase: 30.78% Trending: 66.09% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tate Modern • 8.81% • Very Strong

As of 2025-09-09

115,342

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 23:09:57 UTC

Genres

rockslowcorefolk & traditionalsinger/songwriter

Biography

Michelle's latest album, "It Was the Moment," delves into themes of grief, passion, and loss, showcasing her vulnerability and emotional depth. Drawing inspiration from dramatic chansonniers, the album explores the complexities of human emotions and experiences, ranging from dark realism to epic melodrama. Michelle's unique sound has resonated with audiences across cities like Istanbul, Berlin, and Athens, attracting a diverse following that appreciates her intimate yet powerful approach to music.

Despite her growing popularity and sold-out shows, Michelle maintains a DIY ethos, self-producing and releasing her albums while incorporating live performances to enhance the audience experience. Her music appeals to fans of artists like Charles Aznavour and Zeki Müren, blending elements of melody and style with a fatalistic yet celebratory songwriting approach. Michelle's ability to connect with listeners on a personal level, from her bedroom to theirs, cements her status as a rising star in the music scene.

Top Brand Affinities

Report Date: 2025-09-09

Michelle Gurevich builds repeat engagement among 25-34 & 18-24 audiences throughout TüRKIYE, GREECE, RUSSIA. With a female-leaning (53%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (23,819 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Tate Modern, Kodak, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michelle Gurevich score 1.68% — Moderate bucket.

Brand: Tate ModernBrand: KodakBrand: Ableton

Followers:115,342

Engagements:1,935

Rate:1.7%

Posts:240

Avg Likes:1,884

Avg Comments:73

Avg Views:23,819

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 115,342 · Engagements 1,935 · Rate 1.7% Posts 240 · Views 23,819 · Avg Likes 1,884 · Avg Comments 73 · Avg Views 23,819	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 33% 35-44: 17% 45-64: 11%	Largest: 25-34 (36%); next: 18-24 (33%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	TüRKIYE (12%) GREECE (8%) RUSSIA (7%) UNITED STATES (7%) GERMANY (6%)	Top regions: TüRKIYE (12%), GREECE (8%), RUSSIA (7%)
Platform Engagement	Instagram: 793 avg likes/post · Youtube: 23,819 avg views/post	Best reach: Youtube 23,819 avg views; best engagement: Youtube 1,091 avg likes

Top Brand Affinities

Tate Modern

Score: 8.81

Kodak

Score: 8.10

Ableton

Score: 7.74

Vivienne Westwood

Score: 7.29

Maison Margiela

Score: 6.04

Leica

Score: 5.63

Fujifilm

Score: 5.38

Besiktas

Score: 5.11

Polaroid

Score: 4.18

Olympus

Score: 4.15

Vogue

Score: 3.07

Pantone Inc

Score: 2.82

Brand	Category	Score
Tate Modern		8.81
Kodak		8.10
Ableton		7.74
Vivienne Westwood		7.29
Maison Margiela		6.04
Leica		5.63
Fujifilm		5.38
Besiktas		5.11
Polaroid		4.18
Olympus		4.15
Vogue		3.07
Pantone Inc		2.82
Warner Bros		2.80
Spotify Music		2.75
Matrix		2.66
Dr. Martens		2.53
Tinder		2.50
SoundCloud		2.34
Aperol		2.26
Garnier		2.20
Balenciaga		2.15
Cartier		2.09
Yves Saint Laurent		2.03
Dolce & Gabbana		1.92
Prada		1.70
Showtime		1.69
Versace		1.66
Urban Decay Cosmetics		1.62
Airbnb		1.57
HBO		1.54
BBC		1.50
National Geographic		1.43
Nikon		1.41
Tesla Motors		1.40
Lush		1.36
Chanel		1.29
Canon		1.27
Beats Electronics		1.19
Travelgram		1.16
IKEA		1.15
Adobe		1.10
Pixar		1.06
Lego		1.04
Ray-Ban		1.02
Sony		1.00
Christian Dior		0.99
Volvo		0.98
Guinness		0.98
Star Wars		0.96
Gucci		0.89