Michael Ray

Michael Ray — pop artist from US.

Michael Ray, a rising country star from Florida, has built a strong foundation with four No. 1 songs and impressive certifications. With over 1 billion global…

Influence: 62.39% Fanbase: 44.36% Trending: 71.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 33.04% • Very Strong

As of 2025-09-08

931,217

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:11:11 UTC

Genres

popcountry popcountrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Biography

Michael Ray, a rising country star from Florida, has built a strong foundation with four No. 1 songs and impressive certifications. With over 1 billion global streams and a loyal following, he has performed at the Grand Ole Opry over 65 times. Teaming up with producer Michael Knox, Ray is set to release his EP, Dive Bars & Broken Hearts, on June 23 through Warner Music Nashville, showcasing his evolving sound. Currently headlining shows throughout the summer, Ray is dedicated to connecting with fans through his music. Follow his journey on social media @MichaelRayMusic or visit MichaelRayMusic.com for more information.

Top Brand Affinities

Report Date: 2025-09-08

Michael Ray reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, NIGERIA, CANADA. The demographic tilt is heavily female (64%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 43,750 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Live Nation, Ariat, Barstool Sports suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michael Ray score 0.45% — Low bucket.

Brand: Live NationBrand: AriatBrand: Barstool Sports

Followers:931,217

Engagements:4,189

Rate:0.4%

Posts:3,119

Avg Likes:3,127

Avg Comments:766

Avg Views:46,874

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 931,217 · Engagements 4,189 · Rate 0.4% Posts 3,119 · Views 46,874 · Avg Likes 3,127 · Avg Comments 766 · Avg Views 46,874	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 32% 35-44: 16% 45-64: 10%	Largest: 18-24 (38%); next: 25-34 (32%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (75%) NIGERIA (16%) CANADA (4%) UNITED KINGDOM (2%) AUSTRALIA (2%)	Top regions: UNITED STATES (75%), NIGERIA (16%), CANADA (4%)
Platform Engagement	Instagram: 1,426 avg likes/post · Tiktok: 43,750 avg views/post · Youtube: 3,124 avg views/post	Best reach: Tiktok 43,750 avg views; best engagement: Instagram 1,426 avg likes

Top Brand Affinities

Live Nation

Score: 33.04

Ariat

Score: 25.21

Barstool Sports

Score: 20.50

Miller Lite

Score: 18.91

Dancing with the Stars

Score: 18.25

Arbonne

Score: 12.69

REVOLVE

Score: 12.48

Bud Light

Score: 12.34

Margaritaville

Score: 11.69

Houston Livestock Show and Rodeo

Score: 11.33

Amazon Music

Score: 10.43

Pottery Barn

Score: 9.77

Brand	Category	Score
Live Nation		33.04
Ariat		25.21
Barstool Sports		20.50
Miller Lite		18.91
Dancing with the Stars		18.25
Arbonne		12.69
REVOLVE		12.48
Bud Light		12.34
Margaritaville		11.69
Houston Livestock Show and Rodeo		11.33
Amazon Music		10.43
Pottery Barn		9.77
Titleist		8.93
iHeartRadio Music Awards		8.62
Chick-fil-A		8.39
Lowe's		8.35
Delta		8.16
FOX		7.83
Kroger		7.58
MamaBear		7.39
Coors		7.10
Busch		7.09
The Home Depot		6.86
Free People		6.77
Gerber		6.36
T.J. Maxx		6.18
Verizon		5.96
Gillette		5.89
Publix		5.69
American Eagle		5.67
Steve Madden		5.66
Target		5.63
Bentley		5.53
Jameson		5.41
Monster Beverage		5.33
OLD NAVY		5.28
Macy's		4.91
Carhartt		4.88
FedEx		4.81
Redken		4.70
NBC		4.64
Jeep		4.43
Gatorade		4.37
Taco Bell		4.23
HomeGoods		4.23
Walmart		4.17
UGG		3.98
Amway		3.87
Under Armour		3.83
PetSmart		3.80