Michael Nau
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
15,646
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:42:07 UTC
Genres
Biography
Nau's solo journey began in 2016 with Mowing, featuring his wife Whitney McGraw among other guests. His subsequent releases, like Some Twist and Accompany, further explored his reverb-sweetened indie pop/rock sound. Recorded live with a band that included studio regulars and touring friends, Accompany was released in December 2023 on Karma Chief Records, showcasing Nau's continued growth as a versatile and introspective artist.
Michael Nau engages 25-34 & 35-44 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, CANADA. The fan base skews heavily male (66%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (563 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around MOOG, Ampeg, Mixcloud, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,646 · Engagements 563 · Rate 3.6% Posts 261 · Views 0 · Avg Likes 563 · Avg Comments 17 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 35-44: 29% 18-24: 15% 45-64: 9% |
Largest: 25-34 (44%); next: 35-44 (29%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (79%) UNITED KINGDOM (5%) CANADA (3%) GERMANY (2%) AUSTRALIA (1%) |
Top regions: UNITED STATES (79%), UNITED KINGDOM (5%), CANADA (3%) |
| Platform Engagement | Instagram: 563 avg likes/post | best engagement: Instagram 563 avg likes |
Top Brand Affinities
MOOG
Ampeg
Mixcloud
Akg
Hasselblad
Kickstarter
Amazon Music
Sennheiser
Spotify Music
Hurley
Pro Tools
Ableton
| Brand | Category | Score |
|---|---|---|
| MOOG | 44.05 | |
| Ampeg | 39.70 | |
| Mixcloud | 15.06 | |
| Akg | 14.47 | |
| Hasselblad | 12.73 | |
| Kickstarter | 11.09 | |
| Amazon Music | 10.86 | |
| Sennheiser | 10.63 | |
| Spotify Music | 10.55 | |
| Hurley | 10.14 | |
| Pro Tools | 9.67 | |
| Ableton | 9.28 | |
| Evian | 9.05 | |
| Coors | 8.72 | |
| Pacific Northwest Wonderland | 8.50 | |
| Kodak | 8.45 | |
| Bonneville | 8.04 | |
| Kroger | 6.40 | |
| Polaroid | 6.23 | |
| Fujifilm | 5.85 | |
| Showtime | 5.24 | |
| SoundCloud | 5.11 | |
| Paramount Pictures | 5.08 | |
| Pilsner Urquell | 4.89 | |
| Free People | 4.77 | |
| Coachella | 4.69 | |
| Budweiser | 4.64 | |
| Lollapalooza | 4.58 | |
| Airbnb | 4.43 | |
| Heinz | 3.91 | |
| Leica | 3.88 | |
| Holden | 3.82 | |
| Verizon | 3.69 | |
| Carhartt | 3.63 | |
| Gatorade | 3.55 | |
| Taco Bell | 3.53 | |
| Busch | 3.48 | |
| Cadillac | 3.35 | |
| Emporium | 3.01 | |
| Nickelodeon | 2.84 | |
| Tinder | 2.81 | |
| Urban Outfitters | 2.64 | |
| Beats Electronics | 2.59 | |
| Guinness | 2.58 | |
| NBC | 2.55 | |
| Preloved | 2.36 | |
| Dr. Martens | 2.26 | |
| Pixar | 2.23 | |
| WWE | 2.23 | |
| MTV | 2.17 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-23 03:00 UTC | Michael Nau | The Blue Room | Nashville, United States | |
| 2026-01-23 03:00 UTC | Michael Nau | Blue Room, Third Man Records | Nashville, United States | |
| 2026-01-24 04:00 UTC | Michael Nau | Eulogy | Asheville, United States | |
| 2026-01-25 03:30 UTC | Michael Nau | The Pinhook | Durham, United States | |
| 2026-01-26 04:00 UTC | Michael Nau | Union Stage | Washington, United States | |
| 2026-01-28 04:00 UTC | Michael Nau | Johnny Brenda's | Philadelphia, United States | |
| 2026-01-29 03:00 UTC | Michael Nau | Public Records | New York, United States | |
| 2026-01-31 03:00 UTC | Michael Nau | The Iron Horse | Northampton, United States | |
| 2026-02-01 03:00 UTC | Michael Nau | Deep Cuts | Medford, United States | |
| 2026-02-02 04:00 UTC | Michael Nau | Assembly | City of Kingston, United States |
