Michael Kiwanuka

Michael Kiwanuka — r&b, funk & soul artist from GB.

British musician Michael Kiwanuka gained recognition with his debut album, Home Again. Known for his emotionally engaging contemporary soul music, he received…

Influence: 70.16% Fanbase: 67.76% Trending: 71.36% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 27.50% • Very Strong

As of 2025-09-26

1,154,532

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:53:56 UTC

Genres

r&b, funk & soulneo soulr&b/soulfunksoulbritish soulpsychedelic soul

Biography

British musician Michael Kiwanuka gained recognition with his debut album, Home Again. Known for his emotionally engaging contemporary soul music, he received a BRIT award for his work. Collaborating with Danger Mouse, his second album, Love & Hate, reached number 1 in the UK, showcasing a unique sound.

His third album, KIWANUKA, further solidified his reputation, earning him the Mercury Prize in 2020 and multiple BRIT nominations. Michael has also collaborated with the SAULT collective and is set to headline various music festivals in 2021, showcasing his evolving artistry and talent.

Top Brand Affinities

Report Date: 2025-09-26

Michael Kiwanuka stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily male (58%), and content lands hardest on Youtube, where posts average 2,971 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Ampeg, Mixcloud, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Michael Kiwanuka a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michael Kiwanuka score 0.35% — Low bucket.

Brand: MOOGBrand: AmpegBrand: Mixcloud

Followers:1,154,532

Engagements:4,000

Rate:0.3%

Posts:223

Avg Likes:3,983

Avg Comments:54

Avg Views:2,971

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,154,532 · Engagements 4,000 · Rate 0.3% Posts 223 · Views 2,971 · Avg Likes 3,983 · Avg Comments 54 · Avg Views 2,971	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 35% 35-44: 16% 45-64: 6%	Largest: 25-34 (41%); next: 18-24 (35%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (19%) BRAZIL (10%) UNITED KINGDOM (5%) SPAIN (4%) FRANCE (4%)	Top regions: UNITED STATES (19%), BRAZIL (10%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 3,755 avg likes/post · Tiktok: 0 avg views/post · Youtube: 2,971 avg views/post	Best reach: Youtube 2,971 avg views; best engagement: Instagram 3,755 avg likes

Top Brand Affinities

MOOG

Score: 27.50

Ampeg

Score: 23.92

Mixcloud

Score: 15.37

Akai

Score: 11.65

Amazon Music

Score: 10.73

Sennheiser

Score: 9.70

Pro Tools

Score: 9.52

Tate Modern

Score: 9.42

Ableton

Score: 9.31

Movistar

Score: 6.12

Spotify Music

Score: 5.01

Kodak

Score: 4.93

Brand	Category	Score
MOOG		27.50
Ampeg		23.92
Mixcloud		15.37
Akai		11.65
Amazon Music		10.73
Sennheiser		9.70
Pro Tools		9.52
Tate Modern		9.42
Ableton		9.31
Movistar		6.12
Spotify Music		5.01
Kodak		4.93
Dr. Martens		4.03
BBC		4.01
SoundCloud		4.00
Beats Electronics		3.94
Leica		3.85
NBC		3.72
Fujifilm		3.63
Guinness		3.63
Oculus		3.58
Summit Entertainment		3.43
Paramount Pictures		3.40
ASOS		3.38
Showtime		3.32
Lollapalooza		3.21
Coachella		2.98
Tinder		2.80
Airbnb		2.79
Polaroid		2.64
Urban Outfitters		2.49
Emporium		2.48
Carhartt		2.45
HBO		2.45
MTV		2.38
The Olympic Games		2.22
Aperol		2.18
Lush		2.17
Philips		2.16
Warner Bros		2.14
Tesco		2.13
Lululemon Athletica		2.12
Cafecito		2.08
Sunnies Studios		1.98
Geocaching		1.92
The North Face		1.90
Jaguar		1.83
Budweiser		1.78
Vogue		1.76
Lego		1.75