Michael Jackson Brand Affinity ranks highest MTV at 4.32% . Very Strong. Score DMDB 91.59% | Fanbase 87.93%

Michael Jackson — pop artist from US.

Michael Jackson, born on August 29, 1958, in Gary, Indiana, began his music career as the frontman for the Jackson 5 in 1969, achieving early success with hits…

Michael Jackson

Superstar

Country: US | Gender: male | Artist ID: 11e81bc3-b7f5-d9f0-8204-a0369fe50396

Find Artist

Genres

poppopmainstream popr&b, funk & soulr&bsoul

Influential: 91.59% Fanbase: 87.93% Trending: 93.42%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MTV • 4.32% • Very Strong

As of 2025-09-09

43,590,595

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 91.59% | Fanbase 87.93% | Trending 93.42% | CAREER STAGE: SUPERSTAR

Biography

Michael Jackson, born on August 29, 1958, in Gary, Indiana, began his music career as the frontman for the Jackson 5 in 1969, achieving early success with hits like "I Want You Back" and "ABC." Transitioning to a solo career, Jackson released the acclaimed album "Off the Wall" in 1979, setting the stage for his groundbreaking 1982 release, "Thriller." The album, produced by Quincy Jones, became a worldwide phenomenon, breaking numerous records and earning Jackson widespread acclaim.

Following the success of "Thriller," Jackson continued to release hit albums such as "Bad" in 1987 and "Dangerous" in 1991. Despite personal and legal challenges, including accusations of child molestation in the 1990s, Jackson remained a cultural icon and influential figure in the music industry. His sudden death in 2009 marked the end of a legendary career that solidified his status as one of the most significant musicians of the 20th century.

Report Date: 2025-09-09

Michael Jackson builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, INDIA. With a heavily male (61%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,303,079 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MTV, Selfiegram, NBC point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michael Jackson score 0.29% — Low bucket.

Brand: MTVBrand: SelfiegramBrand: NBC

Followers:43,590,595

Engagements:125,743

Rate:0.3%

Posts:1,970

Avg Likes:122,523

Avg Comments:1,347

Avg Views:1,303,079

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 43,590,595 · Engagements 125,743 · Rate 0.3% Posts 1,970 · Views 1,303,079 · Avg Likes 122,523 · Avg Comments 1,347 · Avg Views 1,303,079	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 33% 35-44: 10% 13-17: 7%	Largest: 18-24 (47%); next: 25-34 (33%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (19%) BRAZIL (13%) INDIA (7%) ARGENTINA (4%) FRANCE (4%)	Top regions: UNITED STATES (19%), BRAZIL (13%), INDIA (7%)
Platform Engagement	Instagram: 86,883 avg likes/post · Youtube: 1,303,079 avg views/post	Best reach: Youtube 1,303,079 avg views; best engagement: Instagram 86,883 avg likes

Top Brand Affinities

MTV

Score: 4.32

Selfiegram

Score: 4.10

NBC

Score: 3.76

Summit Entertainment

Score: 3.23

AMC

Score: 2.83

Alfa Romeo

Score: 2.68

Universal

Score: 2.52

Nickelodeon

Score: 2.12

Los Angeles Lakers

Score: 2.06

Tomorrowland

Score: 2.02

Coachella

Score: 1.95

Pepsi

Score: 1.92

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Top Brand Affinities

Brand	Category	Score
MTV		4.32
Selfiegram		4.10
NBC		3.76
Summit Entertainment		3.23
AMC		2.83
Alfa Romeo		2.68
Universal		2.52
Nickelodeon		2.12
Los Angeles Lakers		2.06
Tomorrowland		2.02
Coachella		1.95
Pepsi		1.92
Dolce & Gabbana		1.89
Spotify Music		1.81
SoundCloud		1.78
H&M		1.65
Versace		1.57
NBA		1.56
Bershka		1.54
Vogue		1.49
musical.ly		1.48
Yves Saint Laurent		1.46
FashionNova		1.44
NFL		1.43
Pandora		1.43
Grand Theft Auto		1.41
Beats Electronics		1.41
Huawei		1.40
shein		1.38
Marvel		1.38
Warner Bros		1.38
Pixar		1.37
Marvel Entertainment		1.36
HBO		1.35
KTM		1.28
PlayStation		1.27
Polo Ralph Lauren		1.27
McDonald's		1.26
Nintendo		1.25
BBC		1.25
Reebok		1.24
WWE		1.23
CBS		1.23
Ray-Ban		1.23
Red Bull		1.23
Vans		1.19
Louis Vuitton		1.15
Star Wars		1.15
FIFA		1.15
Calvin Klein		1.14