Michael Franti & Spearhead

Michael Franti & Spearhead — rock artist from US.

Michael Franti is a renowned musician, humanitarian, and activist with a passion for spreading optimism and promoting health and wellness. His uplifting hits…

Influence: 60.96% Fanbase: 51.49% Trending: 65.70% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Lionsgate • 21.24% • Very Strong

As of 2025-09-08

438,442

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:59:44 UTC

Genres

rockpop rockalternativealternativereggaereggae fusionreggae

Biography

Michael Franti is a renowned musician, humanitarian, and activist with a passion for spreading optimism and promoting health and wellness. His uplifting hits like "I Got You," "Sound of Sunshine," and "Say Hey (I Love You)" have topped the charts, and his latest album Work Hard & Be Nice continues to inspire fans worldwide. Franti's diverse career includes successful podcasting with the chart-topping "Stay Human" series and advocacy work on issues like gun violence, sustainability, and climate change.

In addition to his music, Michael Franti uses his platform to encourage social change and community action. Through initiatives like his Good Day For A Good Day World Tour and releases like "You Will Always Hear My Echo," a tribute to victims of gun violence, he empowers his audience to make a difference in the world. Franti's dedication to positivity and making a meaningful impact shines through in both his music and his activism.

Top Brand Affinities

Report Date: 2025-09-08

Michael Franti & Spearhead performs best with fans in the 25-34 range, concentrated in UNITED STATES, CANADA, UNITED KINGDOM. Audience composition is heavily female (55%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 2,777 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Lionsgate, Acroyoga, Peloton, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Michael Franti & Spearhead is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michael Franti & Spearhead score 0.58% — Low bucket.

Brand: LionsgateBrand: AcroyogaBrand: Peloton

Followers:438,442

Engagements:2,538

Rate:0.6%

Posts:5,512

Avg Likes:2,520

Avg Comments:147

Avg Views:4,619

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 438,442 · Engagements 2,538 · Rate 0.6% Posts 5,512 · Views 4,619 · Avg Likes 2,520 · Avg Comments 147 · Avg Views 4,619	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 18-24: 28% 35-44: 20% 45-64: 19%	Largest: 25-34 (30%); next: 18-24 (28%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (61%) CANADA (6%) UNITED KINGDOM (4%) ITALY (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (61%), CANADA (6%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 2,230 avg likes/post · Tiktok: 2,777 avg views/post · Youtube: 1,842 avg views/post	Best reach: Tiktok 2,777 avg views; best engagement: Instagram 2,230 avg likes

Top Brand Affinities

Lionsgate

Score: 21.24

Acroyoga

Score: 17.72

Peloton

Score: 16.76

Yogi Tea

Score: 12.15

Pacific Northwest Wonderland

Score: 8.62

Lululemon Athletica

Score: 7.85

Coors

Score: 6.78

Publix

Score: 6.01

MamaBear

Score: 5.65

Paramount Pictures

Score: 5.42

Margaritaville

Score: 4.80

Free People

Score: 4.79

Brand	Category	Score
Lionsgate		21.24
Acroyoga		17.72
Peloton		16.76
Yogi Tea		12.15
Pacific Northwest Wonderland		8.62
Lululemon Athletica		7.85
Coors		6.78
Publix		6.01
MamaBear		5.65
Paramount Pictures		5.42
Margaritaville		4.80
Free People		4.79
Airbnb		4.53
Gillette		4.19
ALDI		4.07
Kickstarter		3.94
Verizon		3.82
NORDSTROM		3.55
Holden		3.47
Target		3.39
Costco		3.39
NBC		3.31
Geocaching		3.28
The Olympic Games		3.22
Sunnies Studios		3.08
ESPN		3.00
Showtime		2.90
Coachella		2.88
Columbia Pictures		2.86
Emporium		2.80
Spotify Music		2.79
Busch		2.77
Cadillac		2.57
Babybump		2.51
NHL		2.48
Mulberry		2.45
Carhartt		2.42
Paypal		2.41
Amazon		2.33
NFL		2.31
Chipotle Mexican Grill		2.30
Guinness		2.17
Sprite		2.15
Etsy		2.13
WWE		2.13
Budweiser		1.95
Tesla Motors		1.95
Pepsi		1.92
Subaru		1.91
Lush		1.87