Michael Calfan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
102,016
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:59 UTC
Genres
Biography
Michael Calfan speaks to 18-24 & 25-34 audiences with measurable traction in MEXICO, UNITED STATES, BRAZIL. Composition is heavily male (84%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (36,298 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Pioneer, Mixcloud, Trancefamily, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 102,016 · Engagements 579 · Rate 0.6% Posts 97 · Views 37,419 · Avg Likes 563 · Avg Comments 12 · Avg Views 37,419 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 30% 13-17: 6% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (30%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
MEXICO (8%) UNITED STATES (8%) BRAZIL (6%) FRANCE (6%) PERU (5%) |
Top regions: MEXICO (8%), UNITED STATES (8%), BRAZIL (6%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 1,121 avg views/post · Youtube: 36,298 avg views/post | Best reach: Youtube 36,298 avg views; best engagement: Youtube 538 avg likes |
Top Brand Affinities
Pioneer
Mixcloud
Trancefamily
Tele2
Tomorrowland
Ableton
Launchpad
Warner Music
Sennheiser
SoundCloud
MOOG
Akai
| Brand | Category | Score |
|---|---|---|
| Pioneer | 79.15 | |
| Mixcloud | 73.60 | |
| Trancefamily | 65.54 | |
| Tele2 | 55.11 | |
| Tomorrowland | 51.61 | |
| Ableton | 40.09 | |
| Launchpad | 26.20 | |
| Warner Music | 23.58 | |
| Sennheiser | 22.94 | |
| SoundCloud | 17.79 | |
| MOOG | 14.99 | |
| Akai | 14.02 | |
| Palm Angels | 13.37 | |
| Amazon Music | 11.90 | |
| Accor Hotels | 11.11 | |
| Grey Goose | 9.81 | |
| Dom Pérignon | 9.50 | |
| Pro Tools | 9.00 | |
| Moët & Chandon | 8.98 | |
| Beats Electronics | 8.93 | |
| Ricard | 8.47 | |
| Jagermeister | 6.86 | |
| Spotify Music | 5.99 | |
| Coachella | 5.28 | |
| iHeartRadio Music Awards | 5.17 | |
| Lollapalooza | 4.93 | |
| Smirnoff | 4.60 | |
| UEFA | 4.15 | |
| Garnier | 4.03 | |
| Pull&Bear | 3.73 | |
| MTV | 3.60 | |
| Red Bull | 3.52 | |
| Bacardi | 3.30 | |
| Urban Outfitters | 3.24 | |
| Heineken | 3.19 | |
| Alfa Romeo | 3.04 | |
| AMC | 2.96 | |
| Ferrari | 2.87 | |
| Ray-Ban | 2.85 | |
| Aston Martin | 2.85 | |
| Omega | 2.85 | |
| NBC | 2.80 | |
| Aperol | 2.80 | |
| Monster Beverage | 2.60 | |
| Martini | 2.56 | |
| musical.ly | 2.55 | |
| A Game of Tones | 2.37 | |
| FIFA | 2.34 | |
| Armani | 2.30 | |
| Jaguar | 2.27 |
Official Profiles
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LoginArtist: Michael Calfan
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Top 10 Songs Played Today
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Total Streams (2025-09-17)
Total: 1,365,853
| PLATFORM | TOTAL | % | |
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1,072,706 | 78.54% |
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293,147 | 21.46% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















