Michael Brun

Michael Brun — electronic artist from HT.

Michael Brun is known for blending traditional Haitian rhythms with contemporary pop and electronic sounds in tracks like 'Gaya', 'Soweto', and 'Positivo',…

Influence: 56.63% Fanbase: 34.29% Trending: 67.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kinky-Curly • 17.44% • Very Strong

As of 2025-09-08

827,949

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:18:03 UTC

Genres

electronicdanceprogressive electro housedj-mixelectroniclatinraboday

Biography

Michael Brun is known for blending traditional Haitian rhythms with contemporary pop and electronic sounds in tracks like 'Gaya', 'Soweto', and 'Positivo', which have garnered millions of streams and global acclaim. Collaborating with artists such as J Balvin, Alicia Keys, and Calvin Harris, Brun has performed at major festivals like Coachella, co-founded the 'Haitian Heat' playlist, and established a non-profit festival in Haiti. He is recognized as a cultural ambassador for Haiti, showcasing its rich heritage on the world stage through music and philanthropy, earning accolades such as a Latin Grammy win in 2020.

Brun's innovative production style and collaborations with industry heavyweights have solidified his position as a leading figure in the music scene. His efforts to promote Haitian culture and empower the next generation of Haitian artists have not gone unnoticed, with TIME magazine hailing him as a representative of Haiti on the global stage. Additionally, his involvement with projects like the Emmy-winning Beatmaking Lab and his philanthropic initiatives demonstrate a commitment to using music as a platform for positive change and cultural celebration.

Top Brand Affinities

Report Date: 2025-09-08

Michael Brun resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, PHILIPPINES, INDONESIA. The demographic is heavily male (69%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 24,600 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Kinky-Curly, Trancefamily, Pioneer maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michael Brun score 1.39% — Moderate bucket.

Brand: Kinky-CurlyBrand: TrancefamilyBrand: Pioneer

Followers:827,949

Engagements:11,511

Rate:1.4%

Posts:765

Avg Likes:11,354

Avg Comments:283

Avg Views:26,291

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 827,949 · Engagements 11,511 · Rate 1.4% Posts 765 · Views 26,291 · Avg Likes 11,354 · Avg Comments 283 · Avg Views 26,291	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 42% 35-44: 6% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (42%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (42%) PHILIPPINES (15%) INDONESIA (11%) DOMINICAN REPUBLIC (8%) JAMAICA (6%)	Top regions: UNITED STATES (42%), PHILIPPINES (15%), INDONESIA (11%)
Platform Engagement	Instagram: 8,931 avg likes/post · Tiktok: 24,600 avg views/post · Youtube: 1,691 avg views/post	Best reach: Tiktok 24,600 avg views; best engagement: Instagram 8,931 avg likes

Top Brand Affinities

Kinky-Curly

Score: 17.44

Trancefamily

Score: 16.98

Pioneer

Score: 14.49

Carrefour

Score: 13.54

Mixcloud

Score: 13.28

Banana Republic

Score: 11.10

Ableton

Score: 10.86

Jetblue Airways

Score: 10.46

Amazon Music

Score: 10.36

Coach

Score: 9.50

Tomorrowland

Score: 8.06

Macy's

Score: 7.69

Brand	Category	Score
Kinky-Curly		17.44
Trancefamily		16.98
Pioneer		14.49
Carrefour		13.54
Mixcloud		13.28
Banana Republic		11.10
Ableton		10.86
Jetblue Airways		10.46
Amazon Music		10.36
Coach		9.50
Tomorrowland		8.06
Macy's		7.69
American Airlines		7.62
SoundCloud		7.02
boohoo		6.62
Marshalls		6.58
FashionNova		6.06
JACQUEMUS		6.03
Steve Madden		5.70
OLD NAVY		5.69
Maison Margiela		5.68
NORDSTROM		5.52
Publix		5.14
iHeartRadio Music Awards		4.72
Hennessy		4.56
Jimmy Choo		4.06
Kodak		4.04
CNN		3.77
Fenty beauty		3.69
Coachella		3.50
shein		3.49
Oculus		3.46
TOM FORD		3.45
BALMAIN		3.43
Christian Louboutin		3.43
Beats Electronics		3.32
Urban Outfitters		3.32
Colgate		3.21
ESPN		3.12
Paramount Pictures		3.05
ASOS		3.03
Spotify Music		2.98
SheInside		2.93
NBC		2.76
Timberland		2.68
Los Angeles Lakers		2.58
Target		2.38
GAP		2.32
Dolce & Gabbana		2.32
Forever 21		2.27