Mica Paris
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
150,886
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:06:05 UTC
Genres
Biography
In addition to her music career, Mica Paris hosted the popular radio show 'Soul Solutions' on BBC Radio 2, garnering a million listeners and becoming the most successful soul and R&B show in the UK. Recognized for her contributions to the British entertainment industry, Mica received the "Gold Badge Award" and was named in the Top 10 list of the "100 Great Black Britons." Her latest release, 'Mamma Said,' is a preview of her upcoming album 'Gospel.'
Mica Paris reaches 25-34 & 35-44 audiences concentrated in UNITED KINGDOM, UNITED STATES, BRAZIL. The demographic tilt is heavily male (64%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 7,554 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Belstaff, Virgin Atlantic, Vauxhall suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 150,886 · Engagements 1,683 · Rate 1.1% Posts 1,342 · Views 9,467 · Avg Likes 1,662 · Avg Comments 38 · Avg Views 9,467 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 30% 45-64: 22% 18-24: 12% |
Largest: 25-34 (35%); next: 35-44 (30%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED KINGDOM (27%) UNITED STATES (21%) BRAZIL (11%) INDIA (7%) AUSTRALIA (6%) |
Top regions: UNITED KINGDOM (27%), UNITED STATES (21%), BRAZIL (11%) |
| Platform Engagement | Instagram: 1,475 avg likes/post · Tiktok: 1,913 avg views/post · Youtube: 7,554 avg views/post | Best reach: Youtube 7,554 avg views; best engagement: Instagram 1,475 avg likes |
Top Brand Affinities
Belstaff
Virgin Atlantic
Vauxhall
Kurt Geiger
Waitrose
Live Nation
Victoria Beckham
Selfridges
Debenhams
Mixcloud
ITV
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Belstaff | 66.48 | |
| Virgin Atlantic | 35.02 | |
| Vauxhall | 30.32 | |
| Kurt Geiger | 28.47 | |
| Waitrose | 28.13 | |
| Live Nation | 25.16 | |
| Victoria Beckham | 23.30 | |
| Selfridges | 22.76 | |
| Debenhams | 21.35 | |
| Mixcloud | 20.23 | |
| ITV | 19.34 | |
| Tate Modern | 18.08 | |
| Marks & Spencer | 18.07 | |
| Eurostar | 17.06 | |
| British Airways | 15.85 | |
| Sainsbury's | 15.39 | |
| Vivienne Westwood | 14.97 | |
| All Saints | 13.73 | |
| Amazon Music | 11.89 | |
| Stella McCartney | 11.80 | |
| ASDA | 11.70 | |
| Harrods | 10.64 | |
| Depop | 10.58 | |
| Next | 8.82 | |
| River Island | 8.38 | |
| Delta | 7.78 | |
| ASOS | 7.69 | |
| Pioneer | 6.63 | |
| CNN | 6.59 | |
| Loewe | 6.59 | |
| Alexander McQueen | 6.54 | |
| NBC | 5.69 | |
| ALDI | 5.59 | |
| Fenty beauty | 5.33 | |
| Tesco | 5.12 | |
| Paramount Pictures | 5.01 | |
| Baileys | 4.94 | |
| Warner Bros | 4.74 | |
| Jimmy Choo | 4.73 | |
| Moncler | 4.70 | |
| Christian Louboutin | 4.49 | |
| Mulberry | 4.16 | |
| TOM FORD | 4.15 | |
| BBC | 4.11 | |
| NARS Cosmetics | 4.08 | |
| Hilton | 3.92 | |
| Estee Lauder | 3.79 | |
| Primark | 3.79 | |
| Rolls-Royce | 3.77 | |
| Dyson | 3.75 |
Official Profiles
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LoginArtist: Mica Paris
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Top 10 Songs Played Today
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Total Streams (2025-09-15)
Total: 78,475
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
78,475 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-31 02:00 UTC | Mica Paris | Boisdale of Canary Wharf | London, United Kingdom |
