Kenshi Yonezu Brand Affinity ranks highest Anna Sui at 23.51% . Very Strong. Score DMDB 75.15% | Fanbase 77.05%

Kenshi Yonezu — pop artist from JP.

Kenshi Yonezu, known for his work as a musician and illustrator, began his career by sharing original songs on Niconico under the alias "Hachi" in 2009 before…

Kenshi Yonezu

Superstar

Country: JP | Gender: male | Artist ID: 11e81bcc-dadf-925e-af6a-a0369fe50396

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Genres

popj-poppopasian popsoundtrack, stage & screenanime

Influential: 75.15% Fanbase: 77.05% Trending: 74.20%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Anna Sui • 23.51% • Very Strong

As of 2025-09-09

10,244,838

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.15% | Fanbase 77.05% | Trending 74.20% | CAREER STAGE: SUPERSTAR

Biography

Kenshi Yonezu, known for his work as a musician and illustrator, began his career by sharing original songs on Niconico under the alias "Hachi" in 2009 before transitioning to using his real name in 2012. His 2018 release "Lemon" achieved significant success, topping charts for consecutive years. In 2020, his 5th album "STRAY SHEEP" surpassed 2 million in sales and dominated annual rankings, securing 46 top titles. Notably, his 2022 track "KICK BACK" earned the distinction of being the first Japanese-language song to receive gold certification from the RIAA®.

Continuing his momentum, Yonezu contributed "Chikyugi - Spinning Globe" as the theme song for the Academy Award-winning animated film "The Boy and the Heron" in 2023. The following year, he released his 6th album "LOST CORNER," featuring tracks like "さよーならまたいつか!" for the NHK drama "虎に翼" and "がらくた" for the film "ラストマイル." His 2025 world tour, "KENSHI YONEZU 2025 TOUR / JUNK," will see him perform in various international cities after domestic shows.

Report Date: 2025-09-09

Kenshi Yonezu is a clear fit for 18-24 & 25-34 audiences with strength across JAPAN, TAIWAN, INDONESIA. The audience is male-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (663,486 avg views per post); Instagram builds the community layer. Affinity data highlights Anna Sui, Aeon, Paul Smith, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kenshi Yonezu score 1.57% — Moderate bucket.

Brand: Anna SuiBrand: AeonBrand: Paul Smith

Followers:10,244,838

Engagements:160,742

Rate:1.6%

Posts:672

Avg Likes:159,306

Avg Comments:1,300

Avg Views:849,286

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,244,838 · Engagements 160,742 · Rate 1.6% Posts 672 · Views 849,286 · Avg Likes 159,306 · Avg Comments 1,300 · Avg Views 849,286	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 23% 13-17: 10% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (23%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	JAPAN (37%) TAIWAN (11%) INDONESIA (9%) UNITED STATES (8%) CHINA (7%)	Top regions: JAPAN (37%), TAIWAN (11%), INDONESIA (9%)
Platform Engagement	Instagram: 125,177 avg likes/post · Tiktok: 185,800 avg views/post · Youtube: 663,486 avg views/post	Best reach: Youtube 663,486 avg views; best engagement: Instagram 125,177 avg likes

Top Brand Affinities

Anna Sui

Score: 23.51

Aeon

Score: 16.67

Paul Smith

Score: 12.86

Vivienne Westwood

Score: 9.10

Bandai Namco

Score: 7.51

Snoopy And The Peanuts Gang

Score: 6.56

Shake Shack

Score: 6.24

Dr. Martens

Score: 6.06

UNIQLO

Score: 6.02

Summit Entertainment

Score: 4.60

Olympus

Score: 4.56

Panasonic

Score: 4.45

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Top Brand Affinities

Brand	Category	Score
Anna Sui		23.51
Aeon		16.67
Paul Smith		12.86
Vivienne Westwood		9.10
Bandai Namco		7.51
Snoopy And The Peanuts Gang		6.56
Shake Shack		6.24
Dr. Martens		6.06
UNIQLO		6.02
Summit Entertainment		4.60
Olympus		4.56
Panasonic		4.45
Pokemon		4.00
Daniel Wellington		3.64
Lush		3.61
Stüssy		3.54
Costco		3.53
Leica		3.32
The North Face		3.04
IKEA		2.72
Gundam		2.64
Hot Wheels		2.61
Bulgari		2.59
Yves Saint Laurent		2.53
Tiffany		2.49
GAP		2.44
Converse		2.37
Montblanc		2.35
Chanel		2.28
Christian Dior		2.18
Polo Ralph Lauren		2.02
Transformers		2.02
Walt Disney		1.96
Starbucks		1.80
New Balance		1.74
KFC		1.74
Warner Bros		1.71
Fiat		1.71
Vans		1.63
Tiffany & Co		1.62
Reebok		1.50
Subaru		1.48
Supreme		1.45
Hermès		1.44
Los Angeles Lakers		1.41
Apple		1.38
Tarte Cosmetics		1.37
Pokemon Go		1.32
Amazon		1.26
Fujifilm		1.16