Kenshi Yonezu

Kenshi Yonezu — pop artist from JP.

Kenshi Yonezu, known for his work as a musician and illustrator, began his career by sharing original songs on Niconico under the alias "Hachi" in 2009 before…

Influence: 75.15% Fanbase: 77.05% Trending: 74.20% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Aeon • 16.67% • Very Strong

As of 2025-10-02

10,389,651

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

2025-11-07 01:14:38 UTC

Genres

popj-poppopasian popsoundtrack, stage & screenanime

Biography

Kenshi Yonezu, known for his work as a musician and illustrator, began his career by sharing original songs on Niconico under the alias "Hachi" in 2009 before transitioning to using his real name in 2012. His 2018 release "Lemon" achieved significant success, topping charts for consecutive years. In 2020, his 5th album "STRAY SHEEP" surpassed 2 million in sales and dominated annual rankings, securing 46 top titles. Notably, his 2022 track "KICK BACK" earned the distinction of being the first Japanese-language song to receive gold certification from the RIAA®.

Continuing his momentum, Yonezu contributed "Chikyugi - Spinning Globe" as the theme song for the Academy Award-winning animated film "The Boy and the Heron" in 2023. The following year, he released his 6th album "LOST CORNER," featuring tracks like "さよーならまたいつか!" for the NHK drama "虎に翼" and "がらくた" for the film "ラストマイル." His 2025 world tour, "KENSHI YONEZU 2025 TOUR / JUNK," will see him perform in various international cities after domestic shows.

Top Brand Affinities

Report Date: 2025-10-02

Kenshi Yonezu is a clear fit for 18-24 & 25-34 audiences with strength across JAPAN, TAIWAN, INDONESIA. The audience is male-leaning (53%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,027,837 avg views per post); Instagram builds the community layer. Affinity data highlights Aeon, Paul Smith, Vivienne Westwood, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kenshi Yonezu score 2.17% — Strong bucket.

Brand: AeonBrand: Paul SmithBrand: Vivienne Westwood

Followers:10,389,651

Engagements:224,968

Rate:2.2%

Posts:706

Avg Likes:212,355

Avg Comments:1,527

Avg Views:1,522,837

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,389,651 · Engagements 224,968 · Rate 2.2% Posts 706 · Views 1,522,837 · Avg Likes 212,355 · Avg Comments 1,527 · Avg Views 1,522,837	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 25% 13-17: 11% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (25%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	JAPAN (38%) TAIWAN (10%) INDONESIA (9%) CHINA (7%) SOUTH KOREA (5%)	Top regions: JAPAN (38%), TAIWAN (10%), INDONESIA (9%)
Platform Engagement	Instagram: 116,116 avg likes/post · Tiktok: 495,000 avg views/post · Youtube: 1,027,837 avg views/post	Best reach: Youtube 1,027,837 avg views; best engagement: Instagram 116,116 avg likes

Top Brand Affinities

Aeon

Score: 16.67

Paul Smith

Score: 11.94

Vivienne Westwood

Score: 10.32

Bandai Namco

Score: 7.49

UNIQLO

Score: 7.30

Dr. Martens

Score: 6.75

Olympus

Score: 6.09

Snoopy And The Peanuts Gang

Score: 5.48

Shake Shack

Score: 5.28

Stüssy

Score: 3.81

Daniel Wellington

Score: 3.77

Panasonic

Score: 3.63

Brand	Category	Score
Aeon		16.67
Paul Smith		11.94
Vivienne Westwood		10.32
Bandai Namco		7.49
UNIQLO		7.30
Dr. Martens		6.75
Olympus		6.09
Snoopy And The Peanuts Gang		5.48
Shake Shack		5.28
Stüssy		3.81
Daniel Wellington		3.77
Panasonic		3.63
Pokemon		3.55
Summit Entertainment		3.38
Leica		3.34
Tiffany		3.33
Gundam		3.28
The North Face		3.01
Lush		2.85
New Balance		2.71
Yves Saint Laurent		2.65
Hot Wheels		2.63
IKEA		2.59
Converse		2.56
Revlon		2.56
GAP		2.48
Montblanc		2.37
ASICS		2.36
Hermès		2.35
Chanel		2.20
Costco		2.19
Christian Dior		2.18
Starbucks		2.09
Transformers		2.03
Supreme		1.92
GIVENCHY		1.91
Walt Disney		1.84
Reebok		1.73
Tiffany & Co		1.73
Warner Bros		1.72
Fiat		1.72
Pixar		1.67
Polo Ralph Lauren		1.61
Pokemon Go		1.55
Vans		1.51
Subaru		1.47
Lego		1.43
Apple		1.43
Los Angeles Lakers		1.41
Tarte Cosmetics		1.38