Mi Casa

Mi Casa — pop artist from ZA.

Mi Casa, a successful South African trio-pop band, is embarking on a new chapter in their career by expanding into European territories after a decade of hits,…

Influence: 55.71% Fanbase: 34.67% Trending: 66.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 244.81% • Very Strong

As of 2025-09-09

328,584

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:53 UTC

Genres

popsouth african popelectronicdancesouth african housesouth african pop danceafrobeatselectronichouseamapianoafricanafro soul

Biography

Mi Casa, a successful South African trio-pop band, is embarking on a new chapter in their career by expanding into European territories after a decade of hits, sold-out tours, and awards. Their sound has evolved to incorporate stronger pop influences while maintaining their signature focus on irresistible melodies, strong songwriting, and storytelling drawn from real-life experiences.

Top Brand Affinities

Report Date: 2025-09-09

Mi Casa has momentum with 25-34 & 18-24 audiences—particularly in SOUTH AFRICA, KENYA, PORTUGAL. A heavily male (66%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 3,735 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Standard Bank, Woolworths, Ballantine's signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mi Casa score 0.21% — Low bucket.

Brand: Standard BankBrand: WoolworthsBrand: Ballantine's

Followers:328,584

Engagements:689

Rate:0.2%

Posts:655

Avg Likes:678

Avg Comments:25

Avg Views:5,682

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 328,584 · Engagements 689 · Rate 0.2% Posts 655 · Views 5,682 · Avg Likes 678 · Avg Comments 25 · Avg Views 5,682	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 41% 35-44: 8% 13-17: 4%	Largest: 25-34 (46%); next: 18-24 (41%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	SOUTH AFRICA (41%) KENYA (8%) PORTUGAL (8%) UNITED STATES (6%) BRAZIL (3%)	Top regions: SOUTH AFRICA (41%), KENYA (8%), PORTUGAL (8%)
Platform Engagement	Instagram: 523 avg likes/post · Tiktok: 3,735 avg views/post · Youtube: 1,947 avg views/post	Best reach: Tiktok 3,735 avg views; best engagement: Instagram 523 avg likes

Top Brand Affinities

Standard Bank

Score: 244.81

Woolworths

Score: 40.99

Ballantine's

Score: 18.38

Mixcloud

Score: 16.66

Beefeater

Score: 13.42

Pioneer

Score: 12.78

Jagermeister

Score: 8.46

Lindt

Score: 6.88

Moët & Chandon

Score: 6.49

Hennessy

Score: 5.99

Amstel

Score: 5.35

Jameson

Score: 5.23

Brand	Category	Score
Standard Bank		244.81
Woolworths		40.99
Ballantine's		18.38
Mixcloud		16.66
Beefeater		13.42
Pioneer		12.78
Jagermeister		8.46
Lindt		6.88
Moët & Chandon		6.49
Hennessy		5.99
Amstel		5.35
Jameson		5.23
Colgate		5.04
Nivea		3.56
SoundCloud		3.54
Heineken		3.27
Sunnies Studios		3.11
Huawei		3.10
Revlon		2.98
Fenty beauty		2.84
Aperol		2.83
Herbalife		2.73
TOM FORD		2.55
Red Bull		2.46
Emporium		2.45
Beats Electronics		2.39
Land Rover		2.35
Timberland		2.31
MTV		2.19
Puma		2.19
Converse		2.18
Geocaching		2.13
ASOS		2.12
Volkswagen		1.98
Maybelline		1.98
Guess		1.97
H&M		1.91
Sneakerhead		1.89
Spotify Music		1.88
Tomorrowland		1.84
Under Armour		1.78
L'Oréal Paris		1.74
The North Face		1.69
Sprite		1.69
shein		1.67
Reebok		1.66
Forever 21		1.65
Lacoste		1.64
Versace		1.60
FIFA		1.56

Official Profiles

Artist: Mi Casa

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Mi Casa today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-08 03:00 UTC	Silver Linings Festival 2025	Silverlakes Farm Hotel	city of tshwane metropolitan municipality, South Africa	—
2025-12-22 03:00 UTC	Mi Casa	The Mall, Westlands	Nairobi, Kenya	—