MHD Brand Affinity ranks highest Parfois at 26.74% . Very Strong. Score DMDB 59.76% | Fanbase 59.30%

MHD — pop artist from FR.

MHD, born Mohamed Sylla on September 10, 1994, is a French rapper known for blending trap with West African music. Raised in Vendée by a Senegalese mother and…

MHD

Recognizable

Country: FR | Gender: male | Artist ID: 11e81bbb-b200-9aa6-ac5f-a0369fe50396

Find Artist

Genres

popfrancotonpop urbainehip-hop & raphip-hop/rapfrench hip hophip hop

Influential: 59.76% Fanbase: 59.30% Trending: 59.98%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Parfois • 26.74% • Very Strong

As of 2025-09-09

9,097,770

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.76% | Fanbase 59.30% | Trending 59.98% | CAREER STAGE: MAINSTREAM

Biography

MHD, born Mohamed Sylla on September 10, 1994, is a French rapper known for blending trap with West African music. Raised in Vendée by a Senegalese mother and Guinean father, he relocated to Paris’ 19th arrondissement where he was influenced by African artists like Koffi Olomide and Salif Keita. In 2012, he joined the hip hop collective 1.9 Réseaux, eventually gaining recognition after a viral freestyle video led to the creation of the popular Afro Trap video series. His self-titled debut album in 2016 achieved platinum certification in France, followed by successful releases like "19" (2018) and "Mansa" (2021), both reaching the top 3 on the French charts. One of his singles, "Petit cœur," peaked at Number 112 on the French Singles Chart.

Report Date: 2025-09-09

MHD engages 18-24 & 25-34 audiences with repeatable results in FRANCE, CôTE D’IVOIRE, UNITED STATES. The fan base skews heavily male (66%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (3,793,614 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Parfois, Palm Angels, Kiabi, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MHD score 2.05% — Strong bucket.

Brand: ParfoisBrand: Palm AngelsBrand: Kiabi

Followers:9,097,770

Engagements:404,478

Rate:4.4%

Posts:77

Avg Likes:382,676

Avg Comments:5,893

Avg Views:5,693,614

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,097,770 · Engagements 404,478 · Rate 4.4% Posts 77 · Views 5,693,614 · Avg Likes 382,676 · Avg Comments 5,893 · Avg Views 5,693,614	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 9% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	FRANCE (53%) CôTE D’IVOIRE (9%) UNITED STATES (6%) BELGIUM (5%) MOROCCO (4%)	Top regions: FRANCE (53%), CôTE D’IVOIRE (9%), UNITED STATES (6%)
Platform Engagement	Instagram: 84,018 avg likes/post · Youtube: 3,793,614 avg views/post	Best reach: Youtube 3,793,614 avg views; best engagement: Instagram 84,018 avg likes

Top Brand Affinities

Parfois

Score: 26.74

Palm Angels

Score: 25.15

Kiabi

Score: 18.34

Accor Hotels

Score: 18.20

Sandro

Score: 13.19

Audemars Piguet

Score: 12.12

boohoo

Score: 7.94

New Era

Score: 7.73

Carrefour

Score: 7.39

Lacoste

Score: 6.87

Stradivarius

Score: 6.31

JACQUEMUS

Score: 6.19

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Top Brand Affinities

Brand	Category	Score
Parfois		26.74
Palm Angels		25.15
Kiabi		18.34
Accor Hotels		18.20
Sandro		13.19
Audemars Piguet		12.12
boohoo		7.94
New Era		7.73
Carrefour		7.39
Lacoste		6.87
Stradivarius		6.31
JACQUEMUS		6.19
Maison Margiela		5.83
Moncler		5.81
Dsquared		5.77
MISSGUIDED		5.70
Rover		5.68
Alexander McQueen		5.51
Calzedonia		5.45
Champion		5.33
Christian Louboutin		5.13
ASOS		4.77
Hublot		4.77
Bershka		4.75
Longchamp		4.50
The North Face		4.04
Hennessy		3.74
Versace		3.69
Kiko		3.55
Pull&Bear		3.54
Dr. Martens		3.50
BALMAIN		3.39
Stüssy		3.38
Gucci		3.30
Fendi		3.23
Marc Jacobs		3.02
GIVENCHY		3.00
Polo Ralph Lauren		2.97
Kodak		2.78
Balenciaga		2.77
FIFA		2.76
Garnier		2.65
Tomorrowland		2.64
Gymshark		2.56
Zara		2.52
Puma		2.47
Timberland		2.47
KENZO		2.41
Rolex		2.37
FashionNova		2.34