MGMT

MGMT — pop artist from US.

MGMT is an American band formed in 2002 by Ben Goldwasser and Andrew Van Wyngarden during their time as art students at Wesleyan University. Initially known as…

Influence: 70.59% Fanbase: 79.76% Trending: 66.01% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 22.92% • Very Strong

As of 2025-09-26

1,910,266

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:51:27 UTC

Genres

popindietronicaindie poprockmodern rockrockalternativealternative rockindie rockalternativeelectronicalternative dance

Biography

MGMT is an American band formed in 2002 by Ben Goldwasser and Andrew Van Wyngarden during their time as art students at Wesleyan University. Initially known as the Management, the duo transitioned from electroclash to eclectic pop with psychedelic influences. Their debut album, Oracular Spectacular, released in 2007, achieved critical acclaim and commercial success, with the single "Kids" earning a Grammy nomination.

In subsequent years, MGMT continued to evolve their sound, releasing albums like Congratulations in 2010 and MGMT in 2013. After a hiatus, the band returned with their fourth album, Little Dark Age, in 2018, showcasing a blend of '80s pop influences and synth-heavy production. The album debuted in the Top 40 on the Billboard 200 chart, solidifying MGMT's place as an innovative force in the music industry.

Top Brand Affinities

Report Date: 2025-09-26

MGMT reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, MEXICO. The demographic tilt is heavily male (60%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 660,650 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to MOOG, Lollapalooza, Ableton suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MGMT score 2.00% — Strong bucket.

Brand: MOOGBrand: LollapaloozaBrand: Ableton

Followers:1,910,266

Engagements:38,236

Rate:2.0%

Posts:124

Avg Likes:34,256

Avg Comments:1,026

Avg Views:756,712

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,910,266 · Engagements 38,236 · Rate 2.0% Posts 124 · Views 756,712 · Avg Likes 34,256 · Avg Comments 1,026 · Avg Views 756,712	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 35-44: 7% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (26%) BRAZIL (13%) MEXICO (6%) UNITED KINGDOM (5%) RUSSIA (4%)	Top regions: UNITED STATES (26%), BRAZIL (13%), MEXICO (6%)
Platform Engagement	Instagram: 10,366 avg likes/post · Tiktok: 660,650 avg views/post · Youtube: 96,062 avg views/post	Best reach: Tiktok 660,650 avg views; best engagement: Tiktok 21,577 avg likes

Top Brand Affinities

MOOG

Score: 22.92

Lollapalooza

Score: 11.29

Ableton

Score: 10.99

Glossier

Score: 8.03

Amazon Music

Score: 7.29

Free People

Score: 6.57

Coachella

Score: 6.10

Maison Margiela

Score: 5.70

Dr. Martens

Score: 5.24

SoundCloud

Score: 5.22

Spotify Music

Score: 4.51

Coors

Score: 4.26

Brand	Category	Score
MOOG		22.92
Lollapalooza		11.29
Ableton		10.99
Glossier		8.03
Amazon Music		7.29
Free People		6.57
Coachella		6.10
Maison Margiela		5.70
Dr. Martens		5.24
SoundCloud		5.22
Spotify Music		4.51
Coors		4.26
Movistar		4.08
Polaroid		3.99
Kodak		3.83
Taco Bell		3.55
Pepsi		3.38
Comedy Central		3.24
ESPN		3.05
Columbia Pictures		2.90
Fujifilm		2.90
Urban Outfitters		2.90
Paramount Pictures		2.82
MTV		2.80
ASOS		2.70
Showtime		2.68
Warner Bros		2.63
The North Face		2.55
Tomorrowland		2.51
Nickelodeon		2.49
Nintendo		2.47
Vans		2.46
Tinder		2.37
Beats Electronics		2.37
Busch		2.35
Carhartt		2.34
Snoopy And The Peanuts Gang		2.33
Lululemon Athletica		2.25
Pantone Inc		2.21
Star Wars		2.09
Cadillac		2.08
Polo Ralph Lauren		2.01
Cafecito		2.00
Adobe		1.99
BBC		1.96
Budweiser		1.96
HBO		1.95
Target		1.85
Jaguar		1.84
Jack Daniels		1.83