MF DOOM

MF DOOM — hip-hop & rap artist from GB.

MF Doom, born Daniel Dumile, is a respected figure in hip-hop known for his candid rhymes and sample-heavy production style. Starting as a member of K.M.D. in…

Influence: 69.44% Fanbase: 61.98% Trending: 73.16% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 38.63% • Very Strong

As of 2025-09-26

3,542,237

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:54:10 UTC

Genres

hip-hop & raphip hoprapeast coast hip hophip-hop/rapalternative hip hopcontemporary hip hop

Biography

MF Doom, born Daniel Dumile, is a respected figure in hip-hop known for his candid rhymes and sample-heavy production style. Starting as a member of K.M.D. in the late '80s, he later re-emerged with a new persona inspired by the Marvel Comics character Dr. Doom. Maintaining an enigmatic image by wearing an iron mask in public, Doom's discography includes collaborations, instrumental albums, and works under various alter egos. He gained mainstream recognition through collaborations with Gorillaz and exposure on Adult Swim.

Born in London and raised in Long Island, New York, Dumile co-founded K.M.D. with his brother in 1988. After a period of hiatus following personal tragedy, he returned as MF Doom in 1999 with the critically acclaimed album "Operation: Doomsday." Over the years, he released several well-received projects under different monikers, including Madvillain and Danger Doom. Despite facing setbacks, Doom continued to innovate and collaborate with various artists, leaving a lasting impact on underground hip-hop.

Top Brand Affinities

Report Date: 2025-09-26

MF DOOM performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. Audience composition is heavily male (85%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 215,850 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Akai, MOOG, Ableton, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, MF DOOM is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MF DOOM score 1.66% — Moderate bucket.

Brand: AkaiBrand: MOOGBrand: Ableton

Followers:3,542,237

Engagements:58,773

Rate:1.7%

Posts:434

Avg Likes:56,405

Avg Comments:479

Avg Views:222,162

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,542,237 · Engagements 58,773 · Rate 1.7% Posts 434 · Views 222,162 · Avg Likes 56,405 · Avg Comments 479 · Avg Views 222,162	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 36% 35-44: 10% 13-17: 6%	Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (43%) UNITED KINGDOM (5%) BRAZIL (5%) CANADA (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (43%), UNITED KINGDOM (5%), BRAZIL (5%)
Platform Engagement	Instagram: 45,417 avg likes/post · Tiktok: 215,850 avg views/post · Youtube: 6,312 avg views/post	Best reach: Tiktok 215,850 avg views; best engagement: Instagram 45,417 avg likes

Top Brand Affinities

Akai

Score: 38.63

MOOG

Score: 22.54

Ableton

Score: 13.94

Mixcloud

Score: 13.76

New Era

Score: 9.74

Pro Tools

Score: 9.63

Beats Electronics

Score: 9.57

SoundCloud

Score: 9.00

Amazon Music

Score: 8.47

Stüssy

Score: 8.32

Capcom

Score: 7.78

Sega

Score: 7.78

Brand	Category	Score
Akai		38.63
MOOG		22.54
Ableton		13.94
Mixcloud		13.76
New Era		9.74
Pro Tools		9.63
Beats Electronics		9.57
SoundCloud		9.00
Amazon Music		8.47
Stüssy		8.32
Capcom		7.78
Sega		7.78
Nice Kicks		7.14
Sole Collector		6.49
Kodak		6.26
Mortal Kombat		5.76
Power Rangers		5.52
Pioneer		5.51
Sneakerhead		5.51
Rockstar Games		5.50
Carhartt		5.49
Champion		5.44
Supreme		5.10
Kickstagram		4.79
American Airlines		4.66
Nixon		4.53
Spotify Music		4.46
Fallout		4.32
Columbia Pictures		4.31
Cartoon Network		4.26
ESPN		4.10
Los Angeles Lakers		3.93
Coors		3.78
Warner Bros		3.61
Final Fantasy		3.61
Hennessy		3.53
Nintendo		3.51
Bethesda Softworks		3.51
Gatorade		3.33
Nickelodeon		3.26
G-shock		3.20
Comedy Central		3.19
Gundam		3.18
Coachella		3.16
Lollapalooza		3.03
NBA		2.96
Ubisoft		2.93
WWE		2.93
The North Face		2.89
Cadillac		2.83