Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
74,303
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:48:13 UTC
Genres
Biography
Mew's discography continued to evolve with albums like Half the World Is Watching Me and And the Glass Handed Kites, showcasing their intricate, atmospheric sound. Despite lineup changes, including Wohlert's departure, the band maintained their artistic vision, culminating in releases like Frengers and No More Stories Are Told Today... before parting ways with Sony. Mew's later albums, including Visuals, continued to push boundaries and delight fans with their unique blend of pop and experimentation.
Mew has momentum with 18-24 & 25-34 audiences—particularly in INDONESIA, UNITED STATES, MEXICO. A heavily male (62%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,967 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ampeg, MOOG, Fred Perry signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 74,303 · Engagements 2,395 · Rate 3.2% Posts 743 · Views 2,967 · Avg Likes 2,389 · Avg Comments 114 · Avg Views 2,967 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 41% 35-44: 9% 13-17: 4% |
Largest: 18-24 (43%); next: 25-34 (41%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
INDONESIA (21%) UNITED STATES (17%) MEXICO (10%) JAPAN (3%) BRAZIL (3%) |
Top regions: INDONESIA (21%), UNITED STATES (17%), MEXICO (10%) |
| Platform Engagement | Instagram: 2,301 avg likes/post · Youtube: 2,967 avg views/post | Best reach: Youtube 2,967 avg views; best engagement: Instagram 2,301 avg likes |
Top Brand Affinities
Ampeg
MOOG
Fred Perry
Akg
Pro Tools
Ableton
Carlsberg
Atmos
Fujifilm
Spotify Music
Gundam
Stüssy
| Brand | Category | Score |
|---|---|---|
| Ampeg | 32.30 | |
| MOOG | 20.02 | |
| Fred Perry | 15.89 | |
| Akg | 15.62 | |
| Pro Tools | 9.25 | |
| Ableton | 8.78 | |
| Carlsberg | 8.71 | |
| Atmos | 7.35 | |
| Fujifilm | 5.76 | |
| Spotify Music | 5.12 | |
| Gundam | 4.78 | |
| Stüssy | 4.58 | |
| Bajaj | 4.52 | |
| Leica | 4.44 | |
| Dr. Martens | 4.39 | |
| Bandai Namco | 4.29 | |
| Carhartt | 4.27 | |
| Final Fantasy | 3.92 | |
| Kodak | 3.41 | |
| Pantone Inc | 3.24 | |
| Star Wars | 3.15 | |
| Lego | 3.15 | |
| Olympus | 3.11 | |
| Warner Bros | 3.06 | |
| Columbia Pictures | 2.85 | |
| Hot Wheels | 2.80 | |
| SoundCloud | 2.74 | |
| LEGOLAND | 2.68 | |
| UNIQLO | 2.64 | |
| Lollapalooza | 2.61 | |
| Pepsi | 2.53 | |
| Coachella | 2.50 | |
| Nintendo | 2.46 | |
| Vans | 2.45 | |
| Airbnb | 2.45 | |
| Nokia | 2.43 | |
| Polaroid | 2.41 | |
| Petronas | 2.40 | |
| Preloved | 2.36 | |
| HBO | 2.32 | |
| Pokemon Go | 2.24 | |
| MTV | 2.20 | |
| BBC | 2.19 | |
| Showtime | 2.18 | |
| IKEA | 2.16 | |
| Tesco | 2.11 | |
| ASICS | 2.09 | |
| Paramount Pictures | 2.07 | |
| A Game of Tones | 2.07 | |
| Transformers | 2.06 |
Official Profiles
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LoginArtist: Mew
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:00 UTC | Mew, The Pale White, Glass Kites | Roundhouse | London, United Kingdom |















