Metric

Metric — pop artist from CA.

Formed in 1998 by Emily Haines and Jimmy Shaw, Metric ventured from Toronto to NYC in search of like-minded artists. Joining forces with drummer Joules Scott…

Influence: 67.92% Fanbase: 60.70% Trending: 71.52% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 22.30% • Very Strong

As of 2025-09-08

548,512

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:50:35 UTC

Genres

popindie popmetropopolisneo-synthpopindietronicacanadian indierockmodern rockpop rockcanadian rockrockalternative rockgarage rockalternativeindie rocknew ravealternativehip-hop & raphip-hop/rapelectronicelectropopalternative dance

Biography

Formed in 1998 by Emily Haines and Jimmy Shaw, Metric ventured from Toronto to NYC in search of like-minded artists. Joining forces with drummer Joules Scott Key and bassist Joshua Winstead in 2001/2002, the band emerged as a key player in the city's alt-rock scene alongside acts such as LCD Soundsystem and The Strokes, rejecting major label offers to release boundary-pushing albums on their own terms. Across nine studio albums, Metric's dedication to timeless songwriting and independence has solidified their status as an essential and innovative band, proving that success can be achieved without compromising artistic vision or lineup changes. Their latest release, Formentera II, on their label MMI & Thirty Tigers, showcases their genre-defying artistry and marks the culmination of an 18-song cycle that began with 2022's acclaimed Formentera.

Top Brand Affinities

Report Date: 2025-09-08

Metric is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CANADA, BRAZIL. The audience is heavily male (62%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (14,450 avg views per post); Instagram builds the community layer. Affinity data highlights Live Nation, Scotiabank, MOOG, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Metric score 1.29% — Moderate bucket.

Brand: Live NationBrand: ScotiabankBrand: MOOG

Followers:548,512

Engagements:7,057

Rate:1.3%

Posts:2,862

Avg Likes:6,899

Avg Comments:147

Avg Views:19,681

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 548,512 · Engagements 7,057 · Rate 1.3% Posts 2,862 · Views 19,681 · Avg Likes 6,899 · Avg Comments 147 · Avg Views 19,681	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 36% 35-44: 11% 45-64: 5%	Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (33%) CANADA (15%) BRAZIL (8%) MEXICO (7%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (33%), CANADA (15%), BRAZIL (8%)
Platform Engagement	Instagram: 5,146 avg likes/post · Tiktok: 14,450 avg views/post · Youtube: 5,231 avg views/post	Best reach: Tiktok 14,450 avg views; best engagement: Instagram 5,146 avg likes

Top Brand Affinities

Live Nation

Score: 22.30

Scotiabank

Score: 21.70

MOOG

Score: 14.01

Air Canada

Score: 13.09

Square Enix

Score: 9.14

Tim Hortons

Score: 7.91

Budweiser

Score: 7.62

Columbia Pictures

Score: 7.14

NHL

Score: 7.10

The Last of Us

Score: 6.84

Final Fantasy

Score: 6.52

Sega

Score: 6.30

Brand	Category	Score
Live Nation		22.30
Scotiabank		21.70
MOOG		14.01
Air Canada		13.09
Square Enix		9.14
Tim Hortons		7.91
Budweiser		7.62
Columbia Pictures		7.14
NHL		7.10
The Last of Us		6.84
Final Fantasy		6.52
Sega		6.30
Resident Evil		6.18
Lollapalooza		5.68
Capcom		5.55
Hot Topic		5.24
Ableton		5.18
Jameson		5.11
Pilsner Urquell		4.96
Coachella		4.74
Coors		4.58
Paramount Pictures		4.57
Pacific Northwest Wonderland		4.50
Taco Bell		4.34
iHeartRadio Music Awards		4.31
Oculus		4.20
Verizon		4.09
Cartoon Network		4.04
Showtime		4.02
Fallout		3.92
Star Wars		3.78
Spotify Music		3.77
Summit Entertainment		3.75
Bethesda Softworks		3.74
Lush		3.73
Comedy Central		3.70
Nintendo		3.63
Kickstarter		3.58
HBO		3.50
Pepsi		3.48
Polaroid		3.48
Warner Bros		3.47
Nickelodeon		3.40
Pokemon Go		3.39
MTV		3.36
Tinder		3.26
NBC		3.25
BBC		3.23
Kodak		3.09
Fujifilm		2.84