Methyl Ethel

Methyl Ethel — pop artist from AU.

Methyl Ethel's fourth album, "Are You Haunted?" delves into the universal experience of being haunted by memories and existential questions. Jake Webb explores…

Influence: 54.80% Fanbase: 36.09% Trending: 64.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 35.50% • Very Strong

As of 2025-09-09

38,733

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:55 UTC

Genres

popaustralian indieaustralian poprockaustralian indie rockrockpop rockalternativealternativeindie rockpunkaustralian garage punk

Biography

Methyl Ethel's fourth album, "Are You Haunted?" delves into the universal experience of being haunted by memories and existential questions. Jake Webb explores themes of mortality, irretrievable time, and heavy presences throughout the album's nine tracks, creating a joyous yet introspective listening experience with exhilarating arrangements and addicting hooks.

The album is a reflection on the uncertain future and unchangeable past, blending upright piano, glitching sound-samples, and sanguine beats to create a strange and beguiling journey. Webb's ability to infuse melancholy and anxiety with pop-leaning and danceable elements makes "Are You Haunted?" an intriguing exploration of the human experience.

Top Brand Affinities

Report Date: 2025-09-09

Methyl Ethel maintains consistent pull among 18-24 & 25-34 audiences across AUSTRALIA, UNITED STATES, UNITED KINGDOM. The audience leans heavily male (56%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,814 avg views per post; Instagram functions as the community touchpoint. Affinity with Vegemite, MOOG, Qantas makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Methyl Ethel score 1.65% — Moderate bucket.

Brand: VegemiteBrand: MOOGBrand: Qantas

Followers:38,733

Engagements:640

Rate:1.7%

Posts:313

Avg Likes:624

Avg Comments:25

Avg Views:4,508

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 38,733 · Engagements 640 · Rate 1.7% Posts 313 · Views 4,508 · Avg Likes 624 · Avg Comments 25 · Avg Views 4,508	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 30% 35-44: 10% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (30%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	AUSTRALIA (25%) UNITED STATES (19%) UNITED KINGDOM (7%) MEXICO (6%) BRAZIL (5%)	Top regions: AUSTRALIA (25%), UNITED STATES (19%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 498 avg likes/post · Tiktok: 694 avg views/post · Youtube: 3,814 avg views/post	Best reach: Youtube 3,814 avg views; best engagement: Instagram 498 avg likes

Top Brand Affinities

Vegemite

Score: 35.50

MOOG

Score: 24.62

Qantas

Score: 18.73

Kmart

Score: 13.91

Sunnies Studios

Score: 11.66

Woolworths

Score: 8.83

Ableton

Score: 8.41

New Line Cinema

Score: 6.72

Spotify Music

Score: 6.02

Billabong

Score: 5.98

Kodak

Score: 5.87

Holden

Score: 5.79

Brand	Category	Score
Vegemite		35.50
MOOG		24.62
Qantas		18.73
Kmart		13.91
Sunnies Studios		11.66
Woolworths		8.83
Ableton		8.41
New Line Cinema		6.72
Spotify Music		6.02
Billabong		5.98
Kodak		5.87
Holden		5.79
Coachella		5.50
Vivienne Westwood		5.13
SoundCloud		4.86
Emporium		4.72
Polaroid		4.66
Tinder		4.60
Showtime		4.34
Lollapalooza		4.19
Aperol		4.17
Dr. Martens		4.04
BALMAIN		3.95
Fujifilm		3.52
Olympus		3.35
Lush		3.19
Nickelodeon		3.12
Guinness		2.99
Airbnb		2.94
Paramount Pictures		2.71
Urban Outfitters		2.54
ASOS		2.50
Beats Electronics		2.46
MTV		2.46
McLaren		2.41
Mulberry		2.40
The Olympic Games		1.96
Chrysler		1.93
Warner Bros		1.79
Vogue		1.60
Cadillac		1.51
Pepsi		1.48
BBC		1.40
GoPro		1.34
Polo Ralph Lauren		1.30
HBO		1.29
Pixar		1.28
Red Bull		1.25
Bellagio		1.23
Versace		1.15