Metallica Brand Affinity ranks highest Live Nation at 25.65% . Very Strong. Score DMDB 84.24% | Fanbase 88.00%

Metallica — rock artist from US.

Formed in 1981 by Lars Ulrich and James Hetfield, Metallica has solidified its place as a prominent rock band, selling over 120 million albums globally and…

Metallica

Superstar

Country: US | Artist ID: 11e81bc7-2d91-11fe-9258-a0369fe50396

Find Artist

Genres

rockrockhard rockmetalmetalold school thrashthrash metalheavy metal

Influential: 84.24% Fanbase: 88.00% Trending: 82.37%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 25.65% • Very Strong

As of 2025-09-09

29,385,216

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 84.24% | Fanbase 88.00% | Trending 82.37% | CAREER STAGE: SUPERSTAR

Biography

Formed in 1981 by Lars Ulrich and James Hetfield, Metallica has solidified its place as a prominent rock band, selling over 120 million albums globally and amassing more than 15 billion streams. Their 1991 self-titled album, commonly known as The Black Album, remains one of the best-selling records in the United States with nearly 18 million copies sold. The band has received numerous awards, including nine Grammy Awards, and was inducted into the Rock and Roll Hall of Fame in 2009. In 2013, Metallica made history by performing on all seven continents within a year, earning a spot in the Guinness Book of World Records.

Metallica's twelfth studio album, "72 Seasons," was released on April 14, 2023, under their Blackened Recordings label. The band is currently on the M72 Tour, a two-year global tour featuring two-night performances in each market with no repeated sets.

Report Date: 2025-09-09

Metallica keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, BRAZIL, MEXICO. The composition is heavily male (79%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 294,300 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, Amazon Music, MATTEL supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Metallica score 0.34% — Low bucket.

Brand: Live NationBrand: Amazon MusicBrand: MATTEL

Followers:29,385,216

Engagements:99,727

Rate:0.3%

Posts:9,051

Avg Likes:95,842

Avg Comments:1,257

Avg Views:486,243

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,385,216 · Engagements 99,727 · Rate 0.3% Posts 9,051 · Views 486,243 · Avg Likes 95,842 · Avg Comments 1,257 · Avg Views 486,243	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 38% 35-44: 15% 45-64: 6%	Largest: 25-34 (38%); next: 18-24 (38%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (20%) BRAZIL (10%) MEXICO (6%) INDONESIA (5%) RUSSIA (4%)	Top regions: UNITED STATES (20%), BRAZIL (10%), MEXICO (6%)
Platform Engagement	Instagram: 61,314 avg likes/post · Tiktok: 294,300 avg views/post · Youtube: 191,943 avg views/post	Best reach: Tiktok 294,300 avg views; best engagement: Instagram 61,314 avg likes

Top Brand Affinities

Live Nation

Score: 25.65

Amazon Music

Score: 8.30

MATTEL

Score: 7.17

Jagermeister

Score: 6.23

Pilsner Urquell

Score: 5.90

Resident Evil

Score: 5.76

Bandai Namco

Score: 5.64

NHL

Score: 4.47

Jack Daniels

Score: 4.08

Sega

Score: 4.06

The Witcher

Score: 3.86

Mortal Kombat

Score: 3.77

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Top Brand Affinities

Brand	Category	Score
Live Nation		25.65
Amazon Music		8.30
MATTEL		7.17
Jagermeister		6.23
Pilsner Urquell		5.90
Resident Evil		5.76
Bandai Namco		5.64
NHL		4.47
Jack Daniels		4.08
Sega		4.06
The Witcher		3.86
Mortal Kombat		3.77
Lollapalooza		3.77
Gundam		3.39
Heinz		3.21
AMC		3.18
Comedy Central		3.13
MTV		3.00
Monster Beverage		2.77
Columbia Pictures		2.75
Boeing		2.72
Star Wars		2.67
Dr. Martens		2.66
Harley-Davidson		2.50
Hot Wheels		2.48
Heineken		2.24
Nintendo		2.12
HBO		2.07
Cafecito		2.06
Transformers		2.03
Nickelodeon		2.02
Budweiser		1.96
PlayStation		1.91
WWE		1.91
Activision Blizzard		1.90
Spotify Music		1.89
Paramount Pictures		1.88
Vans		1.86
Lego		1.82
Guinness		1.82
DC Entertainment		1.82
NFL		1.79
Ubisoft		1.77
Pizza Lover		1.75
Yamaha		1.72
Call of Duty		1.72
McLaren		1.71
Cadillac		1.62
National Geographic		1.60
Coca-Cola		1.60